Coffee & Café /The Coffee Club

The Coffee Club modernizes its look to keep as Thailand’s leading neighbourhood café

Editorial staff

The Coffee Club Thailand has strengthened its position as Thailand’s leading neighbourhood café with a refreshed look at Samyan Mitrtown, catering to new-gen lifestyles through one-stop co-living & education space.

Nongchanok Stananonth, general manager of The Coffee Club under Minor Food Group, said that it has recently reimagined The Coffee Club’s Samyan Mitrtown branch under the Learning Café concept, as a one-stop co-living & education space to expand its customer base and elevate the café experience especially for the new generation of Thai consumers.

As a bustling co-living and eduction hub in the heart of Bangkok, The Coffee Club's Samyan Mitrtown branch has undergone a comprehensive makeover to better reflect the needs of today’s consumers. The refurbished café features distinct zones, including a working & reading zone equipped with Wi-Fi and power outlets throughout, providing a productive environment for work or study.

Meanwhile, the dining Zone offers a warm and friendly atmosphere for casual dining and socialising.

The revamped design also introduces a co-living area, ideal for small group meetups or informal meetings. The space is decorated in bright with light orange color, modern tones and incorporates elements of contemporary design that resonate with Gen Z and first-jobbers. Lightweight wooden furniture adds a calming aesthetic and can be easily rearranged to suit various needs. Flexible seating arrangements and modular tables allow for maximum adaptability, while a standout feature is the bar connect—a stylish high-stool bar counter situated at the center of the store. It has been designed to perfectly align with the lifestyle of the new generation.

‘’Logo was also change aiming to clearly communicate with customers and expects to make The Coffee Club’s Samyan Mitrtown as a go-to café landmark for new-gen customers. It also is part of increasing Thai customer proportions to 40% from previous 30% and the remaining of 60% belongs to international customers.

The company has completed the renovation of its Samyan branch since May and expects more 8 existing The Coffee Club cafés will be reimaged this year including locations in Bangkok and key tourist cities. These renovations aim to create more versatile spaces and updated interiors that align with modern lifestyles. Moreover, the company also plans to open five new cafés in Bangkok, Phuket and Pattaya. All new cafés and the renovation requires an investment of 60 million baht.

In addition, the company also launched seven new health-conscious dishes, catering to the booming wellness trend. The Superfruit booster range features four nutrient-packed smoothies, including Dragon Kiss – dragon fruit and lychee smoothie with almond protein; Guava Party – guava, plum, honey, and Greek yoghurt smoothie; Wake Me Orange – citrus coffee smoothie with almond protein; and Mayongchid Magic – Mayongchid fruit with blue spirulina and almond protein.

Moreover, three hearty Summer Poke Powl options are also available include Veggie Poke Bowl with Chicken, Quinoa Poke Bowl with Chilli Mayo Shrimp and Quinoa Poke Bowl Atlantic Salmon Bowl.

“By doing so, The Coffee Club will continue to receive a warm response—particularly from younger customers who are key to driving our long-term growth. It also stress that The Coffee Club is more than just a café, but a space where people can create meaningful moments, every day,” Mrs Nongchanok said.

She adds that performance of The Coffee Club turns profit for three consecutive years. In 2024, its net profit was at 25 million baht, expecting to increase by 30% this year. It aims revenue of almost one billion baht this year, up from over 800 million baht last year.