2025 Songkran festival/CPN

Editorial staff

Central Pattana Plc(CPN) , Thailand’s leading real estate developer and operator of Central shopping centers, reaffirms its role as a global culturetainment platform by transforming the Thai Songkran festival into a world- class event.

With an investment of over 500 million baht, CPN presents “Thailand’s Songkran Festival 2025” from April 10-20, 2025, at Central shopping centers across the country. The festival will feature 1,000 events nationwide, blending culture and entertainment for a truly unforgettable experience.

A major highlight will be the appearance of Victoria Kier Thelwig, Miss Universe 2024, as “Universe Songkran Queen 2nd Consecutive Year”, alongside queens from four continents, who will serve as global cultural ambassadors, showcasing the beauty of Songkran to the world.

The event is set to elevate Thailand’s tourism image, stimulate the economy, and position Thailand among the world’s top 10 must-visit festival destinations, driving significant growth during Q2 of the year.
CPN partners with leading government and private sector organizations both domestically and internationally, such as Tourism Authority of Thailand, Ministry of Culture, Plan B Media Public Co, Garena Online (Thailand) Co, Chang Mineral Water, Suntory PepsiCo Beverage (Thailand) Co, Mandom Corporation (Thailand) Limited, Unilever Thailand, Ltd., Saha Pathanapibul Plc., and others Thai Life Insurance Plc., and Taokaenoi Food & Marketing Plc, to promote its campaign.

“Thailand’s Songkran is a one-of-a-kind water festival that blends vibrant celebration with the beauty of Thai cultural. Songkran has earned its place among the world’s most iconic festivals with growing international recognition. More than just a celebration, Songkran plays a vital role in driving both tourism and the economy—generating massive economic value during Q2,”Nattakit Tangpoonsinthana, chief marketing officer for CPN said.

As the true ‘Center of Life’ for every family, CPN aim to deliver a uniquely Thai yet globally appealing experience that embraces both culture and entertainment to welcome visitors from around the world.

CPN plans for 1,000 events to celebrate Songkran, tailored to the insights of each generation. Customer insights show that each generation celebrates Songkran differently: Gen Z embraces Songkran as a vibrant space for entertainment, music, and self-expression through fashion and festivals. Gen Y values the holiday as a time to unwind and recharge. Gen X & Baby Boomers remain deeply connected to cultural values through family reunions, traditional rituals, and merit-making. Gen Alpha seeks safe, joyful environments where the entire family can participate together. To serve these varying lifestyles and expectations, CPN curate a one-of- a-kind Songkran celebration across all 29 branches, combining cultural richness with modern entertainment.

Key highlights includes showcases cultural products from all 77 provinces-modernized to elevate Thai craftsmanship on a global stage. At some selected branches nationwide also feature local markets to shop, taste, and explore regional Thai cuisine.

“This year, we’re focusing on short-haul markets including China, Malaysia, South Korea, India, and Russia, along with emerging markets like Hong Kong and Taiwan. In collaboration with leading travel partners—KKDay application, The Shilla Duty Free, and OpenRice—we’re offering exclusive benefits, aiming at boost ing tourism spending in Thailand.

According to the Tourism Authority of Thailand (as of April 2, 2025), during Songkran (April 12–16), the country is expected to generate 26.5 billion baht in tourism revenue—up 8% from the previous year—driven by 476,000 international tourists (+3% YoY), contributing 7.32 billion baht, and 4.42 million domestic trips (+6% YoY), generating 19.24 billion baht.