Beverage/Ichitan

Editorial staff

Ichitan Group Plc, Thailand's leading ready-to-drink tea company, is launching a powerful summer campaign to capitalize on the booming beverage market this summer season.

Tan Passakornnatee, the company’s CEO, said that the company is leveraging the immense popularity of the sensational "Girl Loves" duo, Sirilak “Ling” Kwong and Kornnaphat “Orm” Sethratanapong, to drive explosive growth of “Ichitan Green Tea with Chrysanthemum and Honey”. This strategic move aims to capture the younger generation and fuel the company's ambitious target of achieving 9.5 billion baht in annual revenue by 2025.

The launch comes at a pivotal time, as Thailand's ready-to-drink tea market experiences unprecedented growth, now valued at 18.57 billion baht and leading the non-alcoholic beverage sector with a remarkable 13.3% increase.

"Summer is our peak season, and we are strategically deploying 'Ichitan Green Tea with Chrysanthemum and Honey' as our flagship product to shatter previous sales records. Our
partnership with Ling-Orm is designed to ignite a nationwide phenomenon, propelling us towards our 9.5 billion baht revenue goal,” Mr Tan said.

The campaign centers on the irresistible charm and widespread appeal of Ling-Orm, whose bright and approachable personalities perfectly complement the refreshing taste of the new beverage. Ichitan anticipates a surge in consumer engagement, driving a "sold-out" frenzy across the country.

To amplify the campaign's reach, Ichitan is implementing a robust online strategy, featuring eye-catching billboards showcasing Ling-Orm's vibrant energy. Fans are encouraged to participate in the "Express Your Love for Her through Ichitan" activity, creating engaging content to demonstrate their unwavering support for the beloved duo.