Beverage/Ichitan

Editorial staff

SET-listed Ichitan Group Plc (ICHI), has set a target sales growth of 9.5 billion baht in 2025.

Tan Passakornnatee, the company’s CEO, said that the company sets its new growth records in both sales and profits, targeting sales of 9.5 billion baht this year.

This move reinforces its position as the No. 1 green tea brand, while also focus on providing stable returns to shareholders through consistent dividend payouts. With a new production line, its production capacity is expected to reach 1.7 billion bottles per year. ICHI plans to launch several new products to cater to diverse lifestyles and meet the increasing demands of both existing and new OEM clients, fostering sustainable long-term growth.

Mr Tan said the move aligns with the continuous growth of the ready-to-drink tea market in 2024, valued at 18.577 billion baht, which has the highest growth rate among non-alcoholic beverages. The ready-to-drink tea market grew by 13.1 % in term of volume and 13.3% on value.

Tan Passakornnatee

For the first quarter of this year, ICHI has launched an aggressive marketing strategy to capitalize on the hot summer season, aiming to create a "Sold Out" phenomenon nationwide. This includes the launch of "Ichitan Chrysanthemum Honey Green Tea" featuring a popular celebrity duo as presenters, along with extensive online activities.

Additionally, the "Yen Yen" brand has partnered with Tencent to create a refreshing experience on the CHUANG Asia Season 2 show, featuring influential mentors such as BamBam, Urassaya Sperbund, Jeff Satur, THE 8, and Tia Ray, targeting teenagers across Asia.

Furthermore, the "Tansansu" brand will bring its refreshing fizz to the Chiang Mai Songkran festival, while "Tan Power" expands its distribution channels through Makro to increase consumer accessibility, and "Ichitan Alkaline Water – pH plus 8.5" will aggressively target the e-commerce market.

Moreover, ICHI is preparing to launch a variety of new products to meet the needs of all generations, supported by its production capacity of 1.7 billion bottles per year. The company aims for a utilization rate of 80% to meet the demand for new products and the growing OEM business, particularly for IF coconut water and new major OEM clients like Tao Kae Noi.

Simultaneously, ICHI will continue to expand its distribution channels across all platforms, including offline, online, e-commerce, and international markets, reinforcing its commitment to becoming a global brand. This strategic expansion aims to drive sales towards the 9.5 billion baht target, while also ensuring stable returns for shareholders through consistent dividend payouts.

Ichitan announced its 2024 fiscal year with a net profit of 1.3 billion baht, an increase of 18.7% compared to the previous year. The company's sales revenue reached 8.59 billion baht, representing a 6.8% growth.

"2024 was a momentous year for Ichitan, demonstrating our resilience and growth potential. We achieved our highest-ever net profit, driven by the strong performance of our diverse product portfolio and our ability to maintain efficient production and cost management,” he said.