Retail/Central Pattana

Editorial staff

SET-listed property and retail developer, Central Pattana Plc, is spending 600 million baht to spur the shopping spree this summer season.

Nattakit Tangpoonsinthana, the company’s chief marketing officer, said that the company is investing 600 million baht to launch ‘Summer Invitation 2025’ campaign from 1 March to 5 May 2025. Under the campaign, CPN is transforming Central shopping centers nationwide into a global summer destination to ensure Thailand as one of the world’s top leisure destinations.

It collaborates with Peanuts Worldwide, bringing Snoopy & The Peanuts™ gang  to Thailand to celebrate Central Pattana’s 45th Anniversary.
The event was honored by the Tourism Authority of Thailand, along with private sector partners including Central The1 Credit Card, AEON Thana Sinsap (Thailand) Public Company Limited, GSB Credit Card, Bangkok Bank Credit Cards, Government Savings Bank, KBank Credit Card, Krungsri Credit Card , Krungthai Card Public Company Limited (KTC), TMBThanachart Bank Public Company Limited, as well as brand partners such as Ravipa, Good goods, Major, IPPUDO, Spaghetti Factory, H&M, Mango, Polo Ralph Lauren, MLB, GentleWomen, and Royal Ivy Regatta.

He said its 600- million-baht investment will help elevate Thailand to become a global summer destination, which is in line with the TAT’s ‘5 Must Do’s in Thailand’ policy and supports Thailand as the ‘Destination of the Year 2025’ by transforming shopping centers nationwide into a summer destination for all lifestyles. This is to attract Thai and international tourists during the summer – the prime time of the year when tourists enjoy spending the most.

“Summer time and the end of the year are the main times when people spend the most due to their extended holidays and school breaks. Both domestic and international travel are very active during these periods,” he said.

According to Airports of Thailand, in the summer of 2025, it would see more than 640,000 flights and a total of 87 million passengers, in particular, an increase in international passengers of 30% over last year, which is in line with the growing trend of Thai tourism.

Summer products such as Thai food, summer fashion, summer gadgets & accessories are popular among tourists around the world, which reflects the opportunity to create unique travel experiences and support Thai tourism.

“We intend to create the ‘reasons to visit’ to catch up with the global trend of ‘experiential tourism’, which focuses on experiential tourism through over 1,000 attractive events nationwide that will help spur both tourism and the economy,” he said.

The ‘Summer Invitation 2025’ campaign under the concept of ‘Sun Fun Fest’ is ready to welcome tourists from around the world and ensure a lively atmosphere for the Thai economy and tourism.

Nithee Seeprae, deputy governor for marketing communications at the Tourism Authority of Thailand (TAT), said that TAT will continue its collaboration with both public and private sector partners to propel the Thai tourism industry throughout the year. This will be achieved through a series of world-class events, festivals, and activities under the policy ‘Amazing Thailand Grand Tourism and Sports Year 2025’, aimed at elevating Thailand as the leading tourism destination in the region.

In 2025, the ‘Summer Invitation 2025’ campaign will serve as a key mechanism supporting TAT’s policy. With 42 shopping centers across all regions of Thailand, Central Pattana will act as a hub connecting both domestic and international tourists to major and emerging destinations. This campaign is expected to significantly stimulate the tourism market and contribute to its growth.
In 2025, TAT aims to attract 40 million visitors international tourists. This milestone will be a significant step in positioning Thailand as a global hub for tourism and sports, driving economic growth and fostering sustainable development.