Hotel/Centara Hotels & Resorts

Editorial staff

Centara Hotels & Resorts, Thailand’s leading hotel operator, expects its revenue to reach 15 billion baht with the opening of nine hotels and resorts this year, including inaugural properties in Indonesia and Nepal.

The move is part of its strategy to spend 19 billion baht to expand its food and hotel business during 2025-2027.

Thirayuth Chirathivat, the companpy’s chief executive officer, said that the company allocates 8 billion baht, up from last year of 7.2-7.3 billion baht to expand its hotel and food business this year. Of the total, 5 billion baht will be for expanding nine hotels & resorts and renovating its existing properties this year. Major budget will gear toward its four properties in Krabi, Hua Hin, Samui Island and Dubai.

Following the highly-anticipated debut of the 142-key Centara Grand Lagoon Maldives in April 2025, the group will launch four more international properties this year: the new Annapurna Mountain Resort, and Centara Collection resort in Bali, which will mark Centara’s arrival in Nepal and Indonesia respectively, plus two new hotels in Vietnam – Centara Hotel & Residences Van Don, and Crystal Holidays Harbour Van Don, which will feature a combined total of 977 keys.

Centara will also reaffirm its leadership position in Thailand, where it currently operates 51 hotels and resorts. Centara Life Wisma Hotel Ratchaburi will open at the end of March whilst three additional hotels are set to start welcoming guests later this year: Centara Villas Phi Phi Island, Saree Samui (part of The Centara Collection), and Centara Life Hotel Surat Thani. Centara Grand Beach Resort & Villas Krabi, will be relaunched as Centara Reserve Krabi, marking only the second location worldwide for this luxurious, experiential storytelling brand concept. The transformation of its properties in Krabi requires an investment of 700 million baht.

These openings and renovations will be instrumental in helping Centara to increase its average room rate and revenue per available room (RevPAR). In 2025, Centara expects that the revenue (including JV hotels) growth of 23% YoY.

In addition to hotel, the company also plan to spend 1.2 billion baht to expand its food business under Central Restaurants Group (CRG) and the remaining 1.8 billion baht reserves for exploring new market opportunity and merge & acquisition scheme both hotel and food business.

‘‘We are looking ahead to another highly productive year in 2025. With good momentum of market in 2024 and the pre-booking of overall five-star hotels in the first four months of this year increased by 10% over the same period last year, we moves confidently towards our goal of becoming “The Place to Be” for the world’s travellers and one of the global’s top 100 hotel operators by 2027,’’ he said.

Gun Srisompong, the company’s chief financial officer, said that in 2024, Centara’s total revenue increased 12% to 11.16 billion baht with net profit surged 43% to 1.1 billion baht. This impressive year saw the launch of The Atollia by Centara Hotels & Resorts, the multi-island destination in the Maldives. The first of two resorts – the underwater world-themed Centara Mirage Lagoon Maldives – opened its doors in November 2024, and will be joined in April 2025 by Centara Grand Lagoon Maldives, a sophisticated five-star retreat. This will expand Centara’s portfolio in the Maldives to four resorts under four distinct brands and concepts: Centara, Centara Mirage, Centara Grand, and The Centara Collection.

“2024 was an outstanding year for Centara, as our business rebounded strongly with a 43% rise in net profit and the debut of several exciting new projects, most notably The Atollia by Centara Hotels & Resorts in the Maldives. We have carried this positive momentum into 2025 and are well on track towards achieving our target of becoming a top 100 global group and boosting revenue to 20 billion baht by 2027. We look forward to inspiring and delivering more memorable moments for our guests throughout 2025, and introducing exciting new and reimagined resorts and destinations,’’ Mr Thirayuth said.

Gun Srisompong and Thirayuth Chirathivat

In addition to expansion, all Centara’s development and operations is underpinned by the company’s commitment to sustainability. The group is working towards several important environmental targets, including a 40% reduction in greenhouse gas emissions and energy usage, a 20% decrease in water usage by 2029, and overall net zero emissions by 2050.

Further progress was made in 2024, as eight more properties introduced solar panels to generate their own renewable energy, and the number of Centara’s hotels and resorts certified by the Global Sustainable Tourism Council (GSTC) increased to 93%. Centara also became the first hotel group in Thailand to achieve GSTC certification.