Property/ Sansiri

Editorial staff

Sansiri Corporations Plc, one of Thailand’s leading real estate developers, announces it will launch 29 new low rise and high rise projects this year, focusing on medium and premium market.

Uthai Uthaisangsuk, the company’s president, said that it plans to launch 29 new residential projects worth a combined 52 billion baht this year, up 12% year-on-year. Of the total, 14 projects are housing projects totally valued at 31.6 billion baht, (accounting for 60% of all project launched this year) and the remaining 15 projects are condominium worth a combined 20.4 billion baht (accounting for 40% of all projects launched this year).

Uthai Uthaisangsuk

‘’We will develop more premium housing projects this year with about 57% of all project value gears toward premium, 25% medium and the remaining 18% belongs to affordable segment. About 85% of project value will be developed in Bangkok and vicinities and 15% up country,’’ he said.

In 2024, the company launched 43 projects worth a combined 46.5 billion baht. Of the total, 23 housing projects were developed valued totally at 27.35 billion baht and 20% was condominium worth 19.15 billion baht totally.

By project value, 35% was premium, 43% medium and the remaining 22% belongs to affordable segment. About 60% was in Bangkok & vicinities while 40% in upcountry. It had pre-sales of 50 billion baht last year.

In 2025, the company aims to have 46 billion baht in transfer target, up 5% from 43.7 billion baht last year. Of the total, 80% or 37 billion baht is from Sansiri and the remaining 20% or 9 billion baht is from joint venture business.

Poomipak Julmanichoti, the company’s chief strategy officer, said that the company is building further success by bringing premium and medium segments in housing to new high potential areas such as Bang Na, Borommaratchachonnani and Maha Chesadabodin. It will have luxury housing projects worth a combined 19 billion baht to be available for sales at the end of this year, which include Narasiri Borommaratchachonnani, Narasiri Bang Na KM 10 project worth a combined 4.1 billion baht, with unit price between 60 and 150 million baht, and Demi Rama 9 -Mengjai valued totally at 480 million baht and unit price starts at 27.9 million baht (pre-sale in Q2).

Uthai Uthaisangsuk and Poomipak Julmanichoti

Mr Poomipak added that the company also plans to launch more condominium projects in inner Bangkok to replenish the reduced stock level including ‘’Nang Linchi’’ with a total value of 3.1 billion baht, Via Sukhumvit 34 totally valued at 1.3 billion baht.

Moreover, it also plans to expand its project development into major tourist destinations such as Phuket, Pattaya and Khon Kaen to capitalize on the market demand. It plans to develop Setthasiri Kohkaew Retreat with a total value of 1.5 billion baht and unit price starts at 12-20 million baht.

It will also drive business growth by collaborating with new partners. Four housing projects and 3 condominium projects with project value of 19.5 billion baht, will be developed under collaboration scheme. They include Setthasiri Maha Chesadabodindranusorn bridge, Burasiri Chatuchot with project value of 2 billion baht and unit price starts 13.5-25 million baht.

He said that the company has set a sales target (pre-sale) in 2025 at 53 billion baht, up 6% from the previous year.

Mr Uthai added that the company has already enough plot land to support its future expansion over the next 3 years. Therefore, the company will spend only 2 billion baht to buy new land this year.