Hospitality/ Asset World Corp

Editorial staff

Asset World Corp Plc (AWC), Thailand’s leading integrated lifestyle real estate group, together with Meliá Hotels International, one of the world’s largest beachfront hotel and resort operators, announced the launch of “Meliá Pattaya Hotel, Thailand'' the newest sustainable lifestyle resort destination in Pattaya.

Meliá Hotels International marks a major milestone as AWC’s inaugural project in the city, as part of The Aquatique Destinations Pattaya, a flagship project under AWC’s Lifestyle Destination and company’s mega mixed-use development.

“Meliá Pattaya Hotel, Thailand” is designed to strengthen Pattaya’s position as a top-tier tourist destination in Asia and the world. The hotel offers a unique guest experience with Spanish leisure and passion for well-being that invite guests to immerse themselves in local narratives.

Wallapa Traisorat, AWC’s chief executive officer and president said that “Meliá Pattaya Hotel, Thailand” is its first property on Eastern Coast of Thailand. This vibrant destination blends Meliá’s signature Spanish-inspired hospitality with the dynamic charm of Pattaya, offering both international and domestic travelers an unparalleled seaside sanctuary. A key highlight of this hotel is the city’s first-ever Lay Beach Club, designed to provide a luxurious and immersive beachfront experience. As part of The Aquatique Destinations Pattaya, AWC’s Lifestyle Destination, featuring six hotels with a total of 30 billion baht invested in long-term developments, which includes 2 billion baht allocated for the hotel itself, this property and the long-term investment mark a significant milestone in redefining Pattaya’s tourism landscape, boosting local prosperity by creating jobs and economic value for surrounding communities.

Furthermore, she said that ‘Meliá Pattaya Hotel, Thailand’ has been developed with AWC’s sustainable framework in mind. It minimizes environmental impact, reflecting AWC’s commitment to be part of strengthening Thailand as global sustainable destination.

Gabriel Escarrer Jaume, chairman and chief executive officer of Meliá Hotels International, said “Meliá Pattaya Hotel, Thailand” represents a significant milestone in its expansion across Asia, building on the success of the opening of INNSiDE by Meliá Bangkok Sukhumvit last year.

“Meliá Pattaya Hotel, Thailand” caters to a diverse range of guests from workcation professionals or digital nomad and MICE groups to lifestyle-focused millennials and affluent holidaymakers seeking a vibrant atmosphere. Within its 234 rooms, guests will discover a design concept that blends contemporary vintage aesthetics and authentic local narratives,’’ he said.

The hotel offers a range of distinctive amenities, including an outdoor hangout yard, a kid’s club pool, The Level Club Lounge, YHI Spa, gym, and a cinema room.

As the hotel looks ahead to integrating seamlessly into The Aquatique Destinations Pattaya project, it will serve as a key component in supporting the destination’s role as an iconic tourism, family-friendly entertainment, and business hub within Asia.

“Meliá Pattaya Hotel, Thailand” will cater to both international and domestic travellers, meeting the rising demand for sophisticated leisure and MICE experiences in this vibrant beachfront city, in alignment with Thailand’s Eastern Economic Corridor (EEC) development plans. Set amid enhanced connectivity projects like the forthcoming Pattaya monorail and improved links to high-speed rail from U-Tapao Airport, the hotel will contribute to Pattaya’s growth as a world-class beachfront destination, while strengthening Pattaya’s position as a global sustainable tourism destination,’’ Mrs Wallapa said.