Hospitality/AWC

Editorial staff

Asset World Corp Plc (AWC), Thailand’s leading integrated lifestyle real estate group, will fully open its mixed-use project in Yaowaraj in 2029.

Wallapa Traisorat, AWC’s chief executive officer and president, said that the company marked a significant milestone with the first piling ceremony for “Woeng Nakornkasem Yaowaraj”, the company’s largest landmark mixed-use project situated on a strategic 14-rai (22,400 square meters) plot in the heart of Yaowaraj, one of Bangkok’s most historic district.

The project represents AWC’s largest single development, with an investment of over 16 billion baht, designed to transform Chinatown into a new, dynamic landmark under the “Legacy of the Past, Inspiration of Tomorrow” concept, seamlessly blending modern design with Thai-Chinese cultural heritage.

The “Woeng Nakornkasem Yaowaraj” project is located on a historic 14-rai site in the heart of Yaowaraj, with a development area of over 135,000 square meters. The design reflects the Thai-Chinese cultural heritage of Chinatown, blending the preservation of original architecture with modern elements to rejuvenate the legacy of Yaowaraj. The project consists of 3 key areas, including Chinese Pavilion, an 8-story structure will be a sacred space and a new landmark in Chinatown. Designed with distinctive features, it will invite visitors to pay their respects and seek blessings for good fortune.

While the first -ever two luxury hotels in Chinatown will feature over 500 rooms, including more than 300 rooms at the InterContinental Hotel, which will stand out with its 10-story main building. In addition, a second IHG property with more than 200 rooms will occupy a 10-story main building and a restored commercial building along the Ong Ang Canal.

It also has an iconic heritage and luxury retail on the space of over 68,000 square meters within the main building, featuring a spacious outdoor plaza in the heart of Chinatown and showcasing the area’s preserved commercial buildings. The project will also boast one of the largest underground shopping areas in Bangkok, offering luxury brand stores, innovative concept stores, Michelin-starred restaurants, cafés, and curated local shops. The contemporary design and event spaces will enhance the shopping experience, with year-round activities. The development also offers a green environment, featuring large green spaces and a rooftop garden facade, as well as an underground parking facility with a capacity for 750 cars.

“Woeng Nakornkasem Yaowaraj is not only a significant landmark in Chinatown but also a symbol of connecting historical values with the future. AWC is committed to creating a remarkable experience for both Thai people and visitors from all over the world, while also contributing to the economic growth of the surrounding communities,” Mrs Wallapa said.