Chinese New Year /Siam Paragon, Siam Center, and Siam Discovery

Editorial staff

Siam Paragon, Siam Center, and Siam Discovery will launch their Chinese New Year campaign to boost spending and stimulate the economy.

Its Chinese New Year campaign aims to attract 250,000 to 300,000 visitors daily to Siam Paragon, Siam Center, and Siam Discovery.

One key feature making this year’s celebration exceptional is the debut of the city of Dunhuang’s heritage experience in Thailand. This showcase brings the cultural and artistic richness of Dunhuang for visitors to enjoy, offering prosperity and blessings. Additionally, a rare performance, Ancient Sound of DUNHUANG, will be presented for the first time in Thailand.

Saruntorn Asaves, first executive vice president - Shopping Center at Siam Piwat Co, said: “The first quarter of 2025 marks a strong start for the retail and shopping center business. Factors supporting this momentum include the ongoing success of recent celebratory events and global countdown festivities in Thailand. With Chinese New Year being a high-spending festival fall in January, and Valentine's Day in February expected to maintain a lively atmosphere, we anticipate continued economic activity. Additionally, government measures such as 'Easy E-Receipt 2.0', running from January 16 to February 28, 2025, will further stimulate spending."

Siam Paragon, Siam Center, and Siam Discovery, Bangkok’s iconic landmarks and top-of-mind destinations for Thai and international shoppers, have prepared exciting marketing campaigns. With a marketing budget exceeding 50 million baht, these campaigns are designed to uplift customer experience and bring joy during Chinese New Year celebrations.

Under the theme ‘A Prosperous Chinese New Year 2025,’ the company has planned grand-scale events, exceptional promotions from the centers and renowned brands, and a memorable experience for all members of the families and all generations. Together, the company is cementing its status as the best destination for celebrations – especially for Chinese New Year”

Siam Paragon
Siam Paragon in collaboration with KASIKORNBANK are hosting a grand celebration for Chinese New Year to mark the special occasion of the 50th Anniversary of Thai-Chinese Diplomatic Relations. The event, titled “Siam Paragon A Prosperous Chinese New Year 2025,” aims to attract shoppers from Thailand and around the world, making this year’s festivities more extraordinary than ever. The highlight of this year’s celebration is the debut of the city of Dunhuang’s heritage experience in Thailand. This presentation showcases the cultural and artistic prosperity of Dunhuang. Visitors can enjoy the Ancient Sound of DUNHUANG, a rare performance by the Gansu Performance Group, being staged in Thailand for the first time.

In addition, visitors can marvel at the first-ever gathering of the Cloud Dragon, Fire Swan, and Celestial Lion Dance, a special performance exclusively to celebrate Chinese New Year at Siam Paragon. The performance features The Jade Dragon of Samphran, a legendary dragon-lion dance group with over 80 years of history. Siam Paragon is also beautifully decorated in a festive Chinese New Year theme. Visitors can enjoy special promotions on fashion, lifestyle, and dining, ensuring joy and memorable experiences for everyone.

Siam Center and Siam Discovery

Siam Center is celebrating Chinese New Year with a unique and inspiring twist at Siam Center: A Prosperous Chinese New Year 2025 under the theme “A Celebration of Luck & Love” from January 15 to February 2, 2025. This modern celebration of the Year of the Snake reflects the creative, dynamic spirit of the younger generation. The event features collaborations with various partners offering pop-up products and engaging activities. Highlights include TOYZEROPLUS World, making its debut in Southeast Asia, with exciting activities such as meet-and-greet sessions with artists and mascots of popular characters.

Next is x Memori Studio, where participants can create unique, one-of-a-kind art toys. Lucky winners will have the opportunity to design exclusive 3D-printed figurines. The Atong and Friends Chinese New Year Pop-up, showcasing a variety of art toys from top brands and Fashion collections and special promotions celebrating Chinese New Year.

Siam Discovery continues to reinforce its status as the biggest arena of lifestyle experiments. Under the campaign “A Prosperous Chinese New Year 2025 – Celebrating the Love of Discovery,” from January 9 to February 28, 2025, Siam Discovery invites visitors to embrace new beginnings with style. Highlights include trendy items at Discovery Selection to elevate your style, gifting opportunities at stores like Loft, the famous Japanese lifestyle shop, and ODS., a multi-brand store featuring award-winning, eye-catching home decor. For eco-conscious shoppers, ECOTOPIA offers environmentally friendly home decor to bring good fortune.

Exciting Promotions to Celebrate Chinese New Year

From January 16 to February 2, 2025, Siam Paragon, Siam Center, and Siam Discovery will offer special promotions across all product categories, with discounts of up to 70% at participating stores. Spend the specified amount to receive a Siam gift card worth up to 400 baht. OneSiam KBank and KBank creditcard holders can spend less specified amount to earn special privilege from Siam Paragon. Get up to 17% cashback with participating credit cards.

In addition, from January 16 to February 28, 2025, Thai customers can participate in the "Easy E-Receipt 2025: Enjoy Shopping with Unbeatable Deals" campaign. Shoppers who present full electronic tax invoices through the e-Tax Invoice & e-Receipt or e-Tax Invoice by Time Stamp system (issued by participating stores) with a total of 10,000 baht or more can redeem a Siam gift card worth 600 baht.

Conditions include a maximum of 3 electronic tax invoices from stores within the same shopping center, A total of 800 redemptions at Siam Paragon, 400 at Siam Center, and 200 at Siam Discovery. Customers can check redemption availability and conditions at the information counters within the three shopping centers.