Restaurant/The Coffee Club

Editorial staff

The Coffee Club, Australia’s leading all-day dining café, continues to make strides in Thailand by introducing its new concept store at the Faculty of Medicine’s Library, Chulalongkorn University.

Nongchanok Stananonth, general manager of The Coffee Club, a subsidiary of MF CAFE & RESTAURANT Co, said that the company spent 6 million baht on opening ‘The Coffee Club MDCU’s library on space of 140 square metres with 60 seats. This Coffee Club grab& go cafe is open around the clock since Dec 13. It will be
the prototype store for The Coffee Club opening at government hospital in the future.

‘The Coffee Club MDCU’s library embraces a ‘Green Concept,’ thoughtfully designed with sustainability at its heart. By incorporating recycled and upcycled materials into its décor, the branch offers a stylish yet eco-friendly space, creating a calm and inviting atmosphere for customers to relax and enjoy.

The café is now open at the Faculty of Medicine’s Library, Chulalongkorn University with sustainability focus, showcasing eco-conscious design for every lifestyle with an extensive range of beverages, desserts, and healthy menu items.

Mrs Nongchanok said that the new MDCU branch accommodates up to 60 seats and offers a truly distinctive experience. From the moment customers step inside, they are greeted by a calming yet modern and sophisticated atmosphere. This thoughtful design seamlessly integrates the concept of environmental sustainability, reflected through carefully selected recycled and upcycled materials.

For example, tables and seating are crafted from industrial recycled plastics, plastic film, and foil reclaimed from used beverage packaging, as well as wood shavings from furniture production. Chairs are creatively repurposed from old vinyl sheets, while its signature coffee counter is made using coffee grounds from over 1,200 espresso brews, combined with 90 kilograms of recycled plastic. This innovative and eco-conscious approach not only reduces production waste but also enhances the beauty and comfort of the space, providing customers with a genuinely sustainable experience.

Alongside this inspiring design, the branch features an extensive menu to satisfy every preference, with over 40 beverage options and more than 30 desserts and health-conscious dishes. These offerings are tailored to the unique needs of our target customers, including students, medical professionals seeking quick yet high-quality meals during their limited breaks, and visitors to the hospital looking for a moment of relaxation and refreshment.

Throughout 2024, The Coffee Club remains dedicated to enhancing its products and services through dynamic business strategies. These efforts include highlighting its leadership in Australian-style coffee by introducing the latest signature coffee beans, carefully blended from three of the world's top coffee-growing regions: Brazil, Colombia, and India. This unique blend is perfect for brewing in various styles, whether black coffee or milk-based beverages, catering to the diverse preferences of coffee enthusiasts.

Additionally, all-day breakfast offerings, allowing customers to enjoy quality meals at any time of day. New and innovative food and beverage options will continue to be introduced throughout the year, such as the well-received Blue & The Bowl menu. The brand will also expand into new branch formats tailored to specific customer demands.

For instance, the Park Silom branch, launched under the souperlicious concept, focuses on meeting the needs of professionals working in surrounding business areas. Furthermore, The Coffee Club places great importance on strengthening customer loyalty through targeted marketing campaigns and exclusive member-only promotions. As a result of these efforts, membership numbers currently stand at 240,000 members and are expected to continue growing.

With these strategies in place, The Coffee Club has achieved year-on-year growth of over 9%, reinforcing its reputation as a leading all-day dining destination.

“Proudly, 2024 is a good year for us. The business has earned a profit for the two consecutive years, with 20 times higher than 2023,” Mrs Nongchanok said.

So far, she adds that the company opened 4 ‘The Coffee Club stores in Bangkok, Pattaya and Phuket this year. The company plans to open 4-5 new stores in Bangkok, Phuket and Pattaya next year. Each requires an investment of 7-8 million baht. It also plans to renovate 5 existing stores next year with an investment of 4-5 million baht each.