Entertainment/AWC-Jurassic World

Editorial staff

Asset World Corp Plc (AWC), Thailand’s leading integrated lifestyle real estate group, invests 1.4 billion baht to open Jurassic World at Asiatique The Riverfront Destination in the second quarter of next year.

Wallapa Traisorat, AWC’s chief executive officer and president, said that the company has joined hands with NEON, and Universal destinations & experiences to launch Jurassic World: The Experience, as the first phase in the second quarter of next year. The development of Jurassic World , the world’s largest immersive experience outside theme park, will be completed within 5 years with theme park hotel is also apart of its plan to lift Asiatique The Riverfront as the world sustainable tourism destination.

A new collaboration between AWC, NEON, a global leader in immersive and epic experiences, and Universal Live Events & Location Based Entertainment, a division of Universal Destinations & Experiences, aims to redefine lifestyle destinations by integrating fun, entertainment, and sustainability, highlighting Bangkok as a global hub for tourism and entertainment.

Jurassic World: The Experience, is the world’s largest immersive experience of it’s kind. This newly imagined walk-through journey specifically curated for Asiatique The Riverfront Destination, is designed to be a top destination for visitors from around the world.  

This groundbreaking project aligns with Asiatique The Riverfront Destination's vision of offering family-friendly, immersive experiences that foster connections and strengthen its status as a premier destination.

“This collaboration reflects the shared vision of these industry leaders to set a new benchmark for lifestyle destinations positioning Bangkok as a world-class tourism and entertainment hub,” she said

Spanning over 6,000 square meters, Jurassic World: The Experience immerses audiences of all ages in settings inspired by the globally popular Jurassic World film franchise, from Universal Pictures and Amblin Entertainment, blending real-world science and education with the very best in high-quality entertainment. Unlike a traditional theme park, visitors to this this unique experience will find themselves surrounded by life-like animatronic dinosaurs and environments inspired by iconic scenes within Jurassic World as they navigate Isla Nublar, while making thier way to safety in an unforgettable exploration of the island’s wonders.

As part of this exciting destination, a new café & restaurant space is in development which will provide a unique dining experience inspired by Jurassic World: The Experience, seamlessly blending the immersive journey with culinary delights for visitors of all ages.

“We truly appreciate the shared value that NEON and Universal Live Events & Location Based Entertainment bring to this partnership, setting a new benchmark in delivering happiness, innovation, and sustainable value for generations to come,”she said

This collaboration will also create an unparalleled attraction at Asiatique The Riverfront Destination, in the heart of Bangkok by the Chao Phraya River, featuring a total development of over 10,000 square meters, including more than 6,000 square meters dedicated to Jurassic World: The Experience which will immerse guests in a thrilling new adventure deep into Jurassic World, as they roam amongst the largest creatures to ever walk the earth.

“We are committed to strengthening Thailand as a global sustainable tourism destination, where tourism and sustainability go hand in hand. Through this collaboration, AWC aims to inspire people worldwide and across generations to build a better future by integrating innovative and sustainable concepts into entertainment,” she said.

Ron Tan, executive chairman & group CEO of NEON said: "NEON is thrilled to partner with Universal Destinations & Experiences and Asset World Corp to bring Jurassic World: The Experience to the vibrant city of Bangkok. With our track records of sold out shows in cities around the world, we are confident that this immersive spectacle in Thailand will raise the bar even higher, exceeding every expectation to deliver an unparalleled experience into Jurassic World.”

Gerald Raines, SVP, Live Events and Location Based Entertainment Universal Destinations and Experiences, said: “We’re excited to work with AWC and NEON on bringing Jurassic World: The Experience in Bangkok to life for guests of all ages in 2025”

Jurassic World: The Experience aligns with AWC’s mission to bring innovative and sustainable concepts to Thailand’s lifestyle and entertainment real estate sector. This project is a part of a broader strategy to develop Asiatique The Riverfront Destination into an integrated hub that combines retail, history, culture, dining and entertainment, captivating the imaginations of visitors from around the world while offering a diverse array of unique and inspiring experiences.

This collaboration supports the strategic vision of the Tourism Authority of Thailand (TAT) and the Bangkok Metropolitan Administration (BMA) to strengthen Thailand as a global sustainable tourism destination and event hub. By delivering world-class experiences, it contributes to tourism growth, fosters job creation in the hospitality sector, and boosts local businesses through increased visitor engagement from across the region.

Mrs Wallapa said that customer traffic at Asiatique The Riverfront is 80-85% of before Covid with 30,000 visitors on weekday and 50,000 visitors on weekend. The company expects customer traffic will increase by 10-20% after the opening of Jurassic World: The Experience next year