Retail/MUJI

Editorial staff

MUJI Retail (Thailand) Co today officially opens its largest concept store at One Bangkok, marking as its second largest store in Asean.

The opening of MUJI One Bangkok on the space of 3,040 square metres at One Bangkok is part of its business direction, aiming to more than double its stores from last year to 70 stores over the next three years.

Akihiro Kamogari, the company’s managing director, said that “MUJI One Bangkok” is located in the new mega-project as a business, lifestyle, and tourism hub in Bangkok. With over 3,040 square meters, this is the largest MUJI store in Thailand and the second Asean’s largest after Singapore, offering a shopping experience on par with MUJI’s flagship store in Japan. The store boasts MUJI’s full range of daily products, encompassing over 5,000 items, all at affordable prices and adhering to Japanese quality standards.

“The launch of ‘MUJI One Bangkok’ reflects our commitment to elevating the store concept into a comprehensive lifestyle destination, offering more than just shopping. It will be a place where customers can experience everyday life in multiple dimensions. MUJI One Bangkok will be a must-visit destination for both local customers and international tourists visiting "One Bangkok," he said.

Currently, there are 38 MUJI stores across Thailand. The company has already opened 7 new stores in the first ten months of this year and the latest one in 2024 will be opened at Central Shopping Complex in Nakhon Ratchasima soon.

The company has aggressively expanded its business across Thailand since three years ago, with 4 stores opened in 2022, 3 stores in 2023, and 7 stores from January till October 31, 2024. Now, MUJI stores are in Bangkok and upcountry including in Chiang Mai, Ubon Ratchathani, Udon Thani, Khon Kaen, Chon Buri, Had Yai and Nakhon Sawan.

“Due to MUJI Thailand is a strategic market for MUJI with highest sales and store number, we will continue to aggressively expand our business, aiming total MUJI stores in Thailand to reach 70 branches within the next three years,’’ Ariya Panthumkomol, the company’s marketing manager, said.

MUJI One Bangkok is poised to attract a significant number of visitors. It offers a diverse range of products, similar to what is available at MUJI’s store in Japan. The store is divided into distinct zones to cater to various customer needs from garments zone, household and furniture zone, health and beauty, stationary, instant food & snacks, which local food products were first time offer a t its store.

To cater to the Japanese lifestyle, MUJI One Bangkok also offers a selection of snacks and ready-to-eat meals imported from various prefectures in Japan.

Here, it exclusively introduces the 'Open MUJI' space, making its debut in the country. This versatile area will serve as a platform for launching new and exclusive collections, hosting exhibitions, workshops, and various marketing activities. The purpose of this space is to deliver MUJI concept and connect with customers and the local community.

Initiatives for community support and sustainability

MUJI Thailand continues its commitment to sustainability by creating various zones that emphasize environmental care and collaboration with local communities. One key initiative is the community market, a flea market where local vendors showcase and sell their products. This market will run from the store’s opening until December 1st, providing a platform for local artisans and producers. Another highlight is the Refill Station, which offers eco-friendly refillable cleaning products from the normal refill brand.

Ms Ariya said that MUJI Thailand aims to build awareness of the MUJI One Bangkok through a wide array of channels, both online and offline, including the use of out-of-home media.

“It is the first time in 18 years that MUJI has invited influencers and celebrities such as Teeradetch “Alek” Metawarayut and Maylada “Bow”Susri to highlight the new shopping experience at MUJI One Bangkok, aiming at increase MUJI’s awareness among wider customer group.