Retail/Central Shopping Complexes

Editorial staff

Central Pattana Plc (CPN), the operator of Central shopping centers, is joining hands with partners to invest 700 million baht to launch ‘the World’s Great Celebration 2025’ campaign to spur shopping spree in the last quarter of this year.

Its partners include the Tourism Authority of Thailand (TAT), the Embassy of Finland, Sculptra by Galderma, Finnair, and other partners.

Nattakit Tangpoonsinthana, CPN’s chief marketing officer said that ‘the World’s Great Celebration 2025’ campaign will be held from period from 1 November 2024 to 5 January 2025 at all Central Shopping complexes nationwide. This campaign will transform all Central shopping centers into a ‘Santa Village Themed Park Experience’ for the first time in Thailand. Santa Claus, the beloved symbol of Christmas, will be sent directly from Finland as the cultural ambassador for this festive celebrations.

Moreover, it has many highlights during the campaign including ‘the First Art Toy Xmas Decoration in the World.’at CentralWorld. This event will attract both Thai and international tourists for year-end festivities, boosting Thai economy and would boost customer traffic by 25-30% at Central shopping centers nationwide.

Partners those joined hands with CPN in the campaign are Embassy of Finland, TAT, Sculptra by Galderma, Finnair, SuperSports, Big Camera, Jubilee Diamond, Central The1 Credit Card, Aeon Credit Card, Bangkok Bank Credit Card, Card X Credit Card, GSB Credit Card, Kasikorn Thai Credit Card, KTC Credit Card, TTB Credit Card (TMB Credit Card, Thanachart Credit Card), UOB Credit Card, TTE, J.P. TOYS GALLERY, Samsung, Coca-Cola Thailand, Mistine, Beverly Hill Polo, Thai Honda. Nippon Paint, House of little bunny, Banobagi Thailand and SF Cinema.

Mr Nattakit said that the company will transform Central shopping malls into a unique Santa Village Themed Park Experience, featuring the real ‘Santa Claus’ to bring the true spirit of Christmas to Thailand, along with exclusive activities for all.

CPN is dedicated to positioning Thailand as a world-class destination by hosting ‘mega magnet events’ throughout the year to attract both Thai and international tourists, especially at its 15 tourist malls. These malls target key groups, including Chinese tourists, FIT travelers, and visitors from Singapore, Malaysia, Hong Kong, Taiwan, Russia, the U.S., Europe, and the Middle East.

Additionally, CPN are also partnering with travel platforms like KLOOK to extend the tourist hub from CentralWorld to Central Pattaya and Central Chiang Mai. CPN aims to support the TAT’s goal of 36.7 million international visitors by the end of 2024.

By leveraging events and activities, CPN align with TAT’s policy to stimulate the domestic economy and tourism as well as to meet the needs of all segments, including quality spenders, families, and Gen Z.

“We, at the Embassy of Finland, are very excited to join hands with CPN to deliver a joyful experience through this large campaign by bringing the authentic ‘Santa Claus’, to Thailand for the first time. The arrival of the Santa Claus Village in Thailand is a wonderful opportunity for Christmas lovers to enjoy the festive experience once in a lifetime without having to travel all the way to Finland.

Nithee Seeprae, TAT ‘s deputy governor for marketing communications, is supporting the ‘World’s Great Celebration 2025’ campaign at CentralWorld and 11 branches nationwide, attracting global tourists through world magnet events. Highlights include a Christmas tree lighting ceremony featuring local identity, arts, and culture as decorations, symbolizing year-end celebrations and promoting Thailand as a must-visit destination. Each of the 11 Local Pride Christmas trees showcases regional craftsmanship, while CentralWorld's Tourism Station invites visitors to send special cards representing five interesting cities.

Using the strengths of the Soft Power selling point in the F-Festival dimension, this initiative aims to promote tourism during the year-end period, targeting 36.7 million tourists to Thailand in 2024 and generating an estimated 3.5 trillion baht in revenue.