Property/Raimon Land

Editorial staff

SET-listed Raimon Land Plc (RML) has unveiled ‘THE 528 ESTATE’ curated with Baccarat, an ultra-luxury estate worth over 4 billion baht (USD 120 million) in Sukhumvit 28.

This exclusive four-estate development features a home décor collection by Baccarat, a world-renowned French luxury lifestyle brand celebrated for its unparalleled craftsmanship. RML has also partnered with List Sotheby’s International Realty Thailand, targeting top-tier clientele at the top of the pyramid.

Kris Narongdej, chairman of the board of RML, said: “For 37 years, RML has been a leading developer of luxury and ultra-luxury real estate, showcasing its expertise in the sector. The company aims to expand its portfolio to meet diverse needs, focusing on partnerships with global brands to create projects that offer unique experiences tailored to clients' demands. With the ongoing growth of the luxury and ultra-luxury real estate markets in Thailand and Asia, driven by increasing demand from high-net-worth individual (HNWI), RML is prompted to focus its portfolio exclusively on luxury and ultra-luxury developments. The company continues to deliver groundbreaking projects that set new industry standards, targeting the top-tier customer segment at the pinnacle of the market and elevating RML’s Thai identity internationally.”

Kris Narongdej

With the unveiling of ‘THE 528 ESTATE,’ curated with Baccarat, RML has partnered with two prestigious names: Baccarat and List Sotheby’s International Realty Thailand. Baccarat, renowned for its unrivaled craftsmanship, has long been synonymous with luxury, gracing exclusive bars and iconic hotels like the Baccarat Hotel in New York, where crystal-adorned interiors and bespoke service redefine opulence.

In addition, RML has joined forces with List Sotheby’s International Realty Thailand, a global leader in luxury real estate brokerage. With a presence in over 80 countries, the firm has been involved in some of the world’s most iconic properties, including 111 West 57th Street in Manhattan and Mandarin Oriental Residences in London. These elite partnerships ensure that ‘THE 528 ESTATE,’ curated with Baccarat, not only meets market demand but also achieves unparalleled sales success.

Korn Narongdej, director and chairman of the executive committee of RML, said: “THE 528 ESTATE curated with Baccarat is more than just an ultra-luxury project. Built under the concept of ‘An Enduring Legacy,’ this development is more than just a home—it is a testament to the future, a heritage to be passed down through generations. Located on Soi Sukhumvit 28, this prestigious address has long been home to affluent families and remains one of the most sought-after in Bangkok. Surrounded by serene green landscapes, this exclusive estate connects residents to a luxurious lifestyle, offering effortless access to vibrant shopping centers, world-class restaurants, premier health facilities, expansive public parks, and renowned international schools—all within easy reach.”

Korn Narongdej

‘THE 528 ESTATE’ curated with Baccarat, features four ultra-luxury estates available for sale, with prices starting at 880 million baht (equivalent to USD 27 million) per estate. Each estate is thoughtfully designed to accommodate large families, catering to the needs of every generation. These seven-story estates offer usable areas ranging from 2,300 to 2,700 sq.m. and are equipped with ultra-luxury, hotel-level amenities.

The highlights of this estate include eight bedrooms, each with en-suite bathrooms, and up to 11 parking spaces, including accommodations for supercars. The rooftop offers private amenities such as a spa, gym, and pool, while a home theater, garden, and lush lawn elevate the living experience. Fully fitted with premium fixtures from top-tier brands, the property exemplifies luxury and quality throughout. The estate will be available for purchase, and a showcase is now open at RML's headquarters on the 54th floor of the OCC building, Ploenchit Road, by appointment only.

Clément Brunet-Moret, chief executive officer Asia Pacific, Baccarat Far East Limited, said: “Baccarat is a world-renowned French brand of luxury crystal glassware, with a celebrated history spanning over 260 years. We have expanded our presence worldwide, with branches in France, the U.S., Japan, China, Korea, Singapore, and Thailand. Baccarat collaborates with renowned artists and designers to craft special collections featuring exquisite items, from small decorative pieces to larger designs. For ‘THE 528 ESTATE’, Baccarat has artfully curated a special collection that embodies an interior design concept infused with the enchanting allure of the unparalleled purity of Baccarat’s crystal from France. This collection aspires to elevate the art of living, enriching the experiences of residents and visitors of the estate."

Quang M. Do, board director of List Sotheby’s International Realty, Thailand, said: “List Sotheby’s International Realty is a leading global luxury real estate brokerage firm with an extensive worldwide customer base. In Thailand, we have not only successfully built a leading luxury real estate brokerage but also a well-respected sales and marketing consultancy for luxury developers.
Through our collaboration with ‘THE 528 ESTATE,’ curated with Baccarat, List Sotheby’s International Realty, Thailand, will tap into the HNWI market here in Thailand and across the world. Given the company’s extensive and exclusive global customer base, this partnership with RML not only attracts HNWI buyers to Bangkok but also provides RML with a remarkable opportunity to connect with a global clientele, thereby enhancing its international profile as a leading Thai real estate developer. We are confident that List Sotheby’s International Realty, Thailand’s wealth of experience in the ultra-luxury market will play a crucial role in closing sales for this exceptional project."