Toothpaste/Dentiste

Editorial staff

Siam Health Group Co, the marketer and distributer of Dentiste premium oral care brand, announces its unparalleled support for the Dentiste’ presents first Lisa Fan Meetup in Asia 2024 in Bangkok.

The event will take place on November 13 at BITEC Live, Bang Na. It is part of a larger soft power strategy aimed at amplifying Dentiste and Thailand’s global recognition.

Additionally, Dentiste is organizing the DENTISTE' x LISA Exclusive After Party, special activities, 2 events in 1 day exclusively for customers. With a series of promotions and unique fan activities, Dentiste promises a fan experience that goes beyond the ordinary, catering to Lisa’s fanclub and Dentiste’s customers nationwide,

Sangsuk Pithayanukul, CEO of Siam Health Group Co, said that Dentiste has collaborated with Lalisa “Lisa” Manoban’s for the past three years, with the goal of enhancing Thailand’s global recognition, which has been an integral part of the Dentiste brand identity.

Dentiste is honored to support such a globally renowned figure, showcasing the excellence of Thai talent on the world stage.

Dentiste is a premium brand, supports Lisa as a soft power ambassador to elevate Thailand’s reputation internationally.

The company talked with Lisa for a year and decide to be the main sponsor of the Dentiste presents Lisa Fan Meetup in Asia 2024 – Bangkok. It is Lisa’s first fan meetup in Thailand as a solo artist and many events are prepared specifically for Dentiste’s customers.

“This collaboration allows us to give Dentiste's customers an exclusive, once-in-a-lifetime moment to interact with Lisa. It will undoubtedly leave a lasting impression on all attendees,”he said.

As Thailand’s leading premium oral care brand, Dentiste is focused on expanding globally. It is entering the US market, aiming at 70 million customers from niche markets.

Dentiste’ products which use of natural ingredients to promote fresh breath and confidence, are currently available in 20 countries worldwide. Major markets are Korea, Thailand, Japan and Cambodia.

“By sponsoring this event, Dentiste' will align with Dentiste’s strategy to build its brand globally, resonating with Gen Z and Thais," he said.

Through this event, Dentiste' is providing Gen Z and fans the opportunity to connect with their beloved idol while inspiring a new generation to smile with confidence and pursue success just as Lisa has. It hopes this event will be a special gift to Thais who have continuously supported the brand and Lisa, creating unforgettable moments of joy with this iconic artist.

Supapitch Pithayanukul, the company's chief marketing officer, said that Dentiste is introducing the ever biggest marketing campaign. They are three exclusive activities from this collaboration, more than other countries.

The special activities for both the fan meet and the exclusive after party, along with exclusive product sets .

Customers can accumulate purchases to rank among the top 150 spenders, gaining access to special privileges.