Green tea drink/Oishi Green Tea

Editorial Staff

Oishi Green Tea, Thailand’s leading ready-to-drink (RTD) tea market, strengthens the 0% sugar RTD tea segment and taps into the popular Asian trend catering to health-conscious lifestyles by launching Oishi new green tea 0% sugar to the market.

Suporn Denpaisarn, vice president of the beverage business at Oishi Group Plc, said that Oishi is set to shake up the market once again with the introduction of to the market.

This product blends the aromatic and refreshing taste of green tea with the unique scent of Hokkaido corn. Packed with a natural antioxidant from green tea as well as fiber, customers can enjoy this refreshment while taking care of your overall well-being. As a sugar-free beverage, it also caters to those seeking a delicious, refreshing drink that aligns with the health-conscious trends among Thai consumers.

Launching new products is a key strategy that has driven Oishi’s sustained leadership in Thailand’s ready-to-drink green tea market, which is expected to be worth of 17.84 billion-baht market. The 0% sugar segment grew by 34% because of increasing focus on health on the part of Thai consumers, according to data from Nielsen IQ (Thailand) Co during the 12 months from August 2023 to July 2024.

In the past, Oishi has been dedicated to introducing innovative flavors and leading new market segments to meet the evolving needs of consumers. This commitment has resulted in highly successful products like Oishi honey lemon 0% sugar.

Combining the Asian trend of natural products with the unique concept of ‘Sip Sense,’ inviting consumers to discover a new experience in every sip of green tea, Oishi Hokkaido corn flavor 0% sugar’ can significantly impact the purchasing decisions of consumers. Due to it is crafted with the aroma of Hokkaido corn grilled over a hot charcoal stove, paired with refreshing green tea.

Together with their new presenters, Jimmy Jitaraphol and Sea Tawinan, a nationwide sampling program alongside a 360-degree communication plan, it would help raising awareness and generating a positive response from Oishi fans and beyond as well as maintain its dominance with a 41.8% share of the market.

Oishi green tea, Hokkaido corn flavor, 0% sugar is to appeal to both green tea enthusiasts and health-conscious consumers. The product is now available at department stores and local retailers in 350 ml bottles for 15 baht and 380 ml bottles for 20 baht.

For the export market, Oishi’s product portfolio consists of 18% exports, with Oishi green tea primarily marketed in Cambodia, Laos, and Myanmar. The company is also exploring growth opportunities in new ASEAN markets, where its ready-to-drink green tea is gaining popularity.

In the current fiscal year (October 2023 - June 2024), export sales grew by 15% compared to the same period last year. This growth is driven by ongoing marketing efforts tailored to consumer preferences in each country, as well as activities designed to engage teenagers.

These efforts are supported by a group of highly popular presenters, which not only boosts brand popularity but also contributes to the promotion of Thailand’s soft power and its artists.

In addition to create innovative new flavors , it also put concern on environmentally friendly packaging solutions. One such innovation is the ‘Tethered Cap,’ a cap attached to the mouth of the bottle, which reduces loose waste and makes recycling easier. This design enhances the drinking experience by eliminating the need to hold the cap separately, providing both convenience for consumers and easier recycling of PET bottles and caps.