Retail/ Siam Piwat Group

Editorial staff

Siam Piwat Group is adding more food and fashion brands at their retail complexes to attract both Thai and international shoppers and drive sales growth in the second half of the year.

Saruntorn Asaves, first executive vice president and head of the shopping center business division at Siam Piwat Co, said that a variety of new stores from renowned brands across different product categories will be available at Siam Paragon, Siam Centre and Siam Discovery to serve diverse customer needs and gear up to drive consistent sales growth for these esteemed brands within the centers.

They include the new women boutique of Prada and new Bulgari’s store as well as the latest locations for Montblanc, Zara Home, Pasaya, Boonlapo, Nespresso, and a special new branch of Loft with a unique concept tailored for Siam Paragon.

Moreover, Siam Paragon will introduce several new dining options including KATEI Shabu, which offers premium shabu and yakiniku from Japan. Karun Thai Tea, a premium Thai tea brand, which is popular among tourists and a 'must visit must try' spot, will also launch its new concept for the first time in Thailand on the 5th floor of Siam Paragon.

Several new restaurants and dessert shops have added at Siam Centre to cater to the new generation of food enthusiasts. Zhang Liang Malatang, renowned as "The King of Malatang" for its legendary Mala soup with over 6,000 branches worldwide, recently opened on the 2nd floor in the second quarter of this year.

While Siam Center will welcome LUGGAW, a new-style fruit shop designed for health-conscious individuals with its "fresh, clean, safe" concept. This new branch meets the growing demand and popularity among both Thai customers and international tourists who appreciate delicious offerings.

Moreover, FUNDAO, a limitless leather fashion brand by Thai designer Fundao Baesakul, known for her recent spectacular fashion show at Paris Fashion Week 2024, will open a highly anticipated shop selling bag and accessories favored by celebrities.

In the second half of the year, Siam Center will introduce several new stores showcasing creativity and innovation. C.P.S. COFFEE will offer premium quality coffee beans, meticulously roasted for an exceptional experience. King Kong Fried Skewer will serve delicious Mala grilled skewers while Victoria's Secret full assortment will reveal a refreshed look with their latest collection in a new space. Additionally, new flagship stores by famous fashion and lifestyle brands such as TARMAFIA and allur.store will enhance Siam Center's reputation as a hub of trendsetting ideas.

It has also introduced the first LuLu the Piggy pop-up store in Thailand, in collaboration with LuLu the Piggy, the popular art toy character. This store caters to art toy enthusiasts and taps into the growing trend of art toys. The pop-up will be available from today until August 31, 2024, on the 1st floor of Siam Discovery.

In addition, Siam Discovery has partnered with the renowned restaurant Babyccino & Co. to feature Lulu the Piggy in a special collaboration for the first time. This partnership includes exclusive dessert and drink menus inspired by Lulu the Piggy, available at Babyccino & Co. on the G floor of Siam Discovery.

Last month, MUJI, the globally renowned Japanese lifestyle brand, has unveiled a newly redesigned store at Siam Discovery with three times bigger than its original size.

New brands those also set to open at Siam Discovery include several high-profile fashion names including GANNI - a trending Danish fashion brand with global popularity and Marimekko , which will offer full store with a more extensive product range. Along with other new brands launching soon, EVISU - the world-renowned streetwear brand from Japan, Moleskin - the first flagship store in Thailand, Lojel - the hottest luggage brand, the first store in Thailand, and LUXOPTIC - the newest branch of the eyeglasses store.

With new brands, Siam Paragon, Siam Center, and Siam Discovery seek to create fresh customer experiences while meeting the needs of primary clientele including local customers and international tourists who have specific demands and follow trends. Besides, the goal is to impress visitors on every visit, reinforcing the shopping centers' status as the top-of-mind choice for customers consistently.