Mai/NCP listing

Editorial staff

Market for Alternative Investment (mai) will list Nice Call Plc, a direct marketing company through telemarketing channels," on July 31under the symbol "NCP".

The company has a market capitalization at its initial public offering (IPO) of 360 million baht (approx. USD 9.97 million).

Prapan Charoenprawatt, mai president, said NCP will start trading on mai in the services industry group on July 31.

Prapan Charoenprawatt

NCP distributes products and provides direct marketing services through telemarketing channels, specializing in health supplements, beauty products, and cosmeceuticals.

The company partners with 42 vendors, selling 57 brands comprising 203 items, through NCP’s channels. Additionally, NCP has developed its own brand, "BN", with 21 products already available on the market.

In 2023, the company expanded into upselling services and dedicated telesale outsourcing, providing specialized telephone sales teams for specific product owners. NCP has a database of over 5 million target customer contacts and employs 219 full-time and inmate telemarketers under the project of “Returning Good People to Society” through collaboration with various prisons. In the first quarter of 2024, partner product distribution contributed 66 percent to the company’s total revenue, own-brand products generated 31 percent, and services made up 3 %.

NCP has a post-IPO paid-up capital of 90 million baht, consisting of 130 million existing ordinary shares and 50 million newly issued shares, with a par value of 0.50 baht per share. Of the total IPO shares, the company allocated 46.25 million newly issued shares to persons at the underwriters’ discretion, 2.75 million shares to its patrons, and 1 million shares to the company’s directors, executives, and employees on July 19 and 23-24.

The IPO shares were priced at 2.00 baht per share, raising 100 million baht in fresh capital. The IPO price was equivalent to the price-to-earnings (P/E) ratio of 28.14 times. The earnings per share is equal to 0.07 baht which was calculated from the company’s net profit over the past 12 months (from April 1, 2023, to March 31, 2024) divided by fully diluted shares. Capital One Partners Co., Ltd. is the financial advisor, and Globlex Securities Co., Ltd. and Beyond Securities pcl are the lead underwriters.

Sarun Vejsupaporn

Sarun Vejsupaporn, NCP chief executive officer, said that the company's decade-long experience in direct marketing and its proprietary CRM system have provided deep consumer insights for telemarketing and an in-depth customer database for jointly setting sales strategies with partners. The IPO proceeds will fund a new office building, expand the inmate telemarketers, upgrade software and network systems to support the rising numbers of employees, and serve as working capital.

NCP’s major shareholders after IPO are Mr Sarun (50.56 %), Noppol Chukin (18.05 %), and Anek Eungthrakool (3.61 %). The company’s dividend policy is to pay shareholders not less than 40 percent of net profit from its financial statements after taxes and legal reserves.