Food delivery/foodpanda

Editorial staff

Foodpanda has recently revamped its strategy, emphasizing unlimited free delivery as the unique selling point for Q3/2024. This strategic shift reflects Foodpanda's ongoing commitment to enhancing customer satisfaction and striving to stay competitive in the market.

In today's competitive market filled with "free" offers, it can be tough for customers to find the right fit. However, amidst the landscape, Foodpanda's revamped pandapro stands out with its unique selling point of "unlimited free delivery".

Delivery service is playing a rising role in today's lifestyle among Thais, but unfortunately it comes with its cost. Then, the introduction of "unlimited free delivery*" with pandapro addresses a crucial pain point for consumers, offering substantial savings and convenience. It's a strategic move by Foodpanda to align closely with customer habits and needs, enhancing value and competitiveness in the market.

For pandapro members, unlimited free delivery, allows unlimited usage  throughout the day, week, or month. This feature ensures substantial savings on delivery fees, as detailed earlier, enabling members to invest those savings into enhancing other experiences.

Foodpanda is confident that this revamped pandapro strategy, centered on unlimited free delivery will not only draw in new customers but also drive positive momentum in Thailand's competitive delivery market.

Moreover, this enhancement reaffirms pandapro's pioneering role as the inaugural subscription model in Thailand's food delivery industry.

Foodpanda's iconic pink has long been a familiar sight. However, this revamp mirrors the transformative flair of a KPop idol's comeback stage—it's all about making a bold statement. Hence, pandapro has been reimagined by changing from pink to purple. It also introduces pink to purple gradient instead of a solid color as well as incorporates a crown as a pro icon for a powerful impact 

The decision to change pandapro's signature color of its crown icon on Foodpanda's app, interface amidst a sea of pink backgrounds, visibility has been enhanced, strengthening brand recall and recognition among pandapro's participating restaurants.

The gradient transition from pink to purple also maintains continuity with Foodpanda's established pink identity. This strategy fosters a sense of exclusivity and uniqueness, elevating the user experience and reinforcing pandapro's unique branding in the market.