Toy /POP MART

Category: Marketing

Editorial Staff

POP MART will tomorrow open POP MART‘s Labubu theme concept store at Megabangna, the first of its kind outside China.

Jeremy Lee, the executive of POP MART’s Southeast Asia, said during his visit to Thailand, a new opening of POP MART branch at Megabangna is its 5th in Thailand, with a space of approximately 160-180 square metres.

POP MART at Megabangna comes with new premium street style design, blending luxury, sleekness, and staying true to POP MART's DNA. In addition to the world-first themed decorations outside China.

The highlight of this concept store is its incredibly stylish new design, blending the warmth of wood with the raw coolness of exposed concrete, adorned with materials in black, gold, and metal tones to create an industrial luxurious ambiance seamlessly.

Every piece of decoration has been meticulously selected to showcase the welcoming greeting of "Hello," inviting everyone from all corners of the world to come and experience it. The key to this design are The Monsters or LABUBU, the adorable monster characters that have become a global sensation and a beloved favorite among Thais, integrated into the design theme to enhance fun and surprises in the signature style of POP MART.

This signifies the 1st LABUBU Concept Store Outside China, embodying the slogan "Fun Never Ends" in every detail.

For the products featured in this concept store opening, everyone will discover the limited collection including Zimomo Lava, Labubu Kingmon, and Dimoo - Dogems Snooks Dodgems. Fans of the MEGA Collection in 1000% & 400% sizes must not miss the latest and rarest collections returning such as Mega Labubu TEC 1000% All about us, Mega Royal Molly 1000% Han Meilin, Mega Royal Molly 1000% Van Gogh Museum Almond Blossom, Mega Collection 1000% Skullpanda THAW, and Mega Collection 1000% Skullpanda Between Light and Dark. Also available exclusively here for the first time and a plethora of other rare collections making a full comeback.

With the demand of art toy frogleap increasing in the kingdom, new POP MART store will be opened permanently at Siam Center in the fourth quarter of this year.

Jeremy Lee

Currently, POP MART are avail in several countries in SEA market including Thailand, Indonesia, Vietnam, Malaysia, and Singapore. Sales of POP MART in SEA sales grew by 50% last year.

Mr Lee sets to open 10-20 new POP MART stores next year including in Thailand, Indonesia , Vietnam and the Philippines.

In addition to Siam location, it will start opening new branches outside Bangkok both in the north and the south.

04 July 2024

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