Retail/Central Pattana

Editorial Staff

SET-listed Central Pattana Plc (CPN), the operator of Central shopping complexes, will increase space for luxury zone at Central Phuket by four times to 8,000 square metres in 2026 to accommodate the up-coming of many leading brands.

Nattakit Tangpoonsinthana, CPN's chief marketing officer, said that 14 leading luxury brands have fully provided their products and services outside Bangkok at Central Phuket. The renowned brands include Balenciaga, Bottega, Veneta, Burberry, Christian Louboutin, Dior, Gucci, Hermes, Louis Vuitton, Omega, PMT The Hour Glass , Saint Laurent, Versace and Zegna, with Prada, which is set to open soon.

From Left: Nattakit Tangpoonsinthana, CPN's chief marketing officer, Wilaiporn Pitimanaaree, CPN’s senior vice president of Central Phuket Shopping Centre

This is to reflect the vision to promote Phuket as a high-potential city. It has aligned with the government's strategic plan to develop Phuket not only a tourist city, but also a 'top destination for global jet-setters,' catering to massive tourist influx and purchasing power.

Not only these 14 brands, new luxury brand stores are continuously opening and growing at Central Phuket. Mr Nattakit expects the retail space for the luxury zone will increase fourfold to 8,000 square metres by 2026 to accommodate the up-coming of many leading brands.

“We recognized the high potential of Phuket, which remains a year-round destination without a low season. The opening of Central Phuket Floresta in 2018 aiming to cater to the luxury lifestyle, comparable to world-class seaside cities such as the Riviera, Santorini, Miami Beach, and Hawaii,” Mr Nattakit said.

Central Phuket Floresta, the only world-class luxury mall in the heart of Phuket, plays a crucial role in promoting quality tourism through the 'Quantity to Quality spending' initiative.
The shopping center continues to grow, currently boasting 30% more traffic than before the COVID-19 pandemic.

Wilaiporn Pitimanaaree, CPN’s senior vice president of Central Phuket Shopping Centre, said that Phuket ranks as the second-largest economic contributor after Bangkok. In 2023, tourism generated over 380 billion baht in tourism revenue, and this year the revenue is set to reach 450 billion baht. By the end of this year, it is expected that more than 12 million tourists will travel to Phuket, ranking it second in the country after Bangkok.

Phuket is considered a "second home" for both Thai and foreign millionaires, known as Asia's richest beach residential with infrastructure ready to accommodate tourists from around the world, including the expansion plans for Phuket International Airport phase 2 , which is expected to be completed by 2029. Moreover, there are various amenities available here such as hospitals, international schools, yacht marinas, golf courses, and private jet facilities.

Central Phuket will fulfill the government's objective of promoting a sustainable economy, establishing Phuket as a global hub across multiple dimensions, including culinary, medical & wellness, sport tourism, education, smart city, marina, and MICE.

Central Phuket got successful continously. It became ‘the world’s luxury magnitude’ because of various factors including offering
exclusive items available only in world-class seaside tourist destinations such as Santorini, Miami Beach, the Riviera, Hawaii, Sydney, Dubai, and Hong Kong.

Some brands at Central Phuket have achieved top sales rankings globally. Several brands are preparing to expand their store spaces nearly doubling in size by the end of 2024, and some brands are planning to relocate to larger areas.

The1 database shows that Central Phuket customers have the highest spending per person among all Central Pattana shopping centers nationwide, with wealth segment customers spending up to 45% more than other branches. This reflects the growth of Thailand's luxury product market, valued at approximately 1.6 trillion baht. The market is projected to expand by 5.62% by 2028, surpassing Singapore.

Currently, Central Group has the second-highest investment in Phuket after Bangkok, comprising 7 hotels, 4 shopping centers, 5 department stores, and 3 condominiums, including other businesses in Central Group, such as Supersports, Power Buy, Thai Watsadu, BnB Home, B2SOffice Mate, Tops Food Hall, Tops Market, Tops Daily, Tops Vita, and more.

Additionally, Central Pattana has shopping centers in the southern region, totaling 5 locations, including Central Phuket, Samui, Surat Thani, Nakhon Si Thammarat, and Hat Yai.