Tourism/TAT & WebBeds

Editorial staff

The Tourism Authority of Thailand (TAT) has partnered with WebBeds, a global marketplace for the travel trade, to create a series of attractive and inspiring destination marketing videos that highlight what’s new in Bangkok and stimulate inbound travel to Thailand.

Chattan Kunjara Na Ayudhya, TAT deputy governor for International Marketing – Asia and the South Pacific, said this collaboration with WebBeds is in alignment with the TAT’s meaningful partnership project with strategic partners in the short-haul market. The project is aimed to encourage more travel and stimulate more bookings among key source markets in Asia and the South Pacific.

The result of this strategic collaboration between TAT and WebBeds is a new series of 10 dazzling destination videos that showcase a diverse selection of activities and experiences in Bangkok. They also included what’s new and exciting in the Thai capital.

The aim is to encourage visitors to rediscover Thailand and fall in love with this captivating country all over again. These uplifting videos follow eight distinct themes: Eat, Nourish, Play, See, Shop, Explore, Relive and Indulge.

Eat features the best places to savour Thailand’s world-famous cuisine, from street food to fine dining.

Nourish focuses on organic wellness, spa treatments, singing bowl therapies and yoga classes.

Play highlights traditional cultural activities such as Muay Thai boxing and local handicrafts, as well as Bangkok’s intriguing bars and clubs.

See showcases the city’s most eye-catching sights that are sure to illuminate Instragram!

Shop is dedicated to Bangkok’s amazing array of retail options, from iconic brands to mesmerising malls and markets.

Explore uncovers the city’s rich cultural heritage, including its immersive museums.

Relive reminds international travellers of their favourite attractions and activities, such as Chatuchak Market, and finally.

Indulge focuses on newly opened five-stay hotels and a fine dining cruise along the Chao Phraya River.

These videos were aired for the first time at the Arabian Travel Market in Dubai, which was held from 6-9 May 2024, and can also be viewed on WebBeds’ “Bangkok Unboxed” YouTube playlist (https://youtube.com/playlist?list=PLiIjfHZBFFz88x_ztA-C2Fc8arcfgNko8&si=CnYigS7QBnjFOi6B).

“We are appreciative of WebBeds’ continued support and steadfast commitment to stimulating the travel industry, not only in Thailand but all around the world. In recent years, the planet has faced a series of challenges that have impacted the ability of destinations to attract tourists. Throughout these times, WebBeds – one of our key wholesale partners – has been ever-present, supporting the TAT with market analysis and creative efforts to drive demand. This video marketing campaign is the latest example of this highly beneficial partnership,” Mr Chattan said.

Daryl Lee, CEO, Webbeds, said the company is delighted to be working with the TAT once again to provide a boost to Thailand’s tourism sector. With its ability to monitor global booking data, WebBeds is in a unique position to identify trends even before they occur.

"Due to our long-standing relationship, we were able to advise Thailand’s tourism authorities of potential opportunities and take proactive steps to capitalise on them. These marketing videos are the result of this collaboration, and we are very happy to work side-by-side with the TAT to ensure the continued strength of tourism in Thailand. We are always stronger when we work together."

WebBeds and the TAT have enjoyed a long-standing relationship. Last year, the two partners came together to stage the IMPACT Summit, a high-level event in Bangkok which was attended by more than 900 travel and hospitality professionals, either in person or via a live stream.

WebBeds’ destination videos will now support the TAT in its effort to achieve its full-year target of 35 million visitors in 2024, while positioning the kingdom’s tourism industry for a prosperous future.