Marketing/ SNNP

Editorial staff

Srinanaporn Marketing Plc (SNNP) reported its financial performance in the first quarter of 2024, with 1.45 billion baht in total revenue and net profit of 158 million baht during the period.

For the whole year, it expected its business performance continues to grow, thanks to its strong overseas market driven by the company's international roadshows

Wiroj Wachiradechkul, SNNP's senior executive vice president of the domestic business division, said that the company's overall performance in Q1/24 (ending March 31, 2024) showed a total income of 1.45 billion baht, up 30 million baht or 2% compared to the same period last year. The net profit amounted to 158 million baht, up 4 million baht or 3% compared to the same period last year.

Wiroj Wachiradechkul, senior executive vice president of the Domestic Business Division at Srinanaporn Marketing Public Company Limited (SNNP)

The factors supporting the continued growth in both domestic and international sales stem from several key products, including the introduction of new products to the market at the beginning of the year of "Jele" and "Bento".

These new products include Jele Fresshy in a watermelon flavor, Lotus Crispy Chicken Skin with two new flavors, "Larb and Hat Yai style fried chicken flavors," and Bento Max with three new flavors, "Sweet & Spicy, Hot & Spicy, and Spicy Larb."

New products in the supplementary category under the brand "Jele Fitt," in the form of fruit-flavored jelly, have strongly supported sales growth.

In the first half of 2024, the company is confident that the trend of product sales will increase significantly. For example, the Songkran festival was a clear evidence of tourism recovery.

To boost its sales, SNNP launched new summertime products to the market with Jele Beautie 2 new flavors "Fiber Formula and Kombucha Flavor" and Magic Farm Fresh 2 new flavors "Coconut juice” and “Honey-Lemon Green Tea” quenching thirst on scorching days.

In addition, the company will expand overseas markets by exporting products more and appointing distributors to further support long-term growth.

For marketing communication strategy, the company will aggressively communicate with consumers through all channels both offline and online. They include commercial films and KOL / influencers, supporting through concert activities, including making roadshows to distribute products in overseas and create brand awareness.

“For the 2024 business plan, SNNP continues to create awareness and promote the consumption of products, including the release of new products both beverages and snacks continuously. The company also plans to expand the market to foreign countries apart from Vietnam, which is the main country. We still see opportunities to market in other countries, such as the Philippines, Korea, and China. The company is confident that this year's sales will continue to grow steadily.” Mr Wirot said.