Tourism/Thailand Tourism Festival 2024

Editorial staff

TTF 2024 under the highlight of empowering Thailand’s soft power and uniqueness of each ethnic culture

The government is cashing in on Thailand Tourism Festival 2024 to promote soft power and uniqueness of sub-culture among ethnic groups to strengthen the country's tourism.

Tourism and Sports Minister Sudawan Wangsuphakijkosol said Thailand Tourism Festival 2024 is aimed to empower Thai soft power and shows uniqueness of sub-culture of each ethnic group, as well as new experience in the second-tier provinces and main tourism provinces based on responsibility to environment and society.

Tourism and Sports Minister Sudawan Wangsuphakijkosol

The 42nd Thailand Tourism Festival is scheduled to take place from March 28 to April 1 this year at the Queen Sirikit National Convention Centre in Bangkok.

The event incorporates distinctive identity and attractions from five regions to inspire travelers to explore new travel experiences across the country.

“The event also reiterates sustainable tourism practices while leveraging digital transformation and the ‘partnership 360 strategy’ to encourage year-round travel.”

Tourism Authority of Thailand (TAT) recognises the importance of organising an environmentally sustainable event. This year is a second year of promoting a ‘Zero Waste to Landfills’ concept, with TAT in partnership with QSNCC, PTT Global Chemical, Cirplas and N15 Technology on waste management. Throughout the event’s venue, there are 20 waste separation stations with Thai and English signages as well as staff to encourage visitor’s participation.

The event includes nine zones.

Zone 1 is “the Amazing Thailand Zone” which features innovative technologies with a gigantic 360-degree LED Box and an Amazing Thailand VR Dome presenting virtual travel experiences.

Zone 2 is the ‘Colourful Burapha’ eastern village which highlights the region’s famous landmarks, such as Bang Bao Lighthouse of Trat’s Ko Chang and gemstones of Chanthaburi, outstanding dishes and seasonal fruits.

Zone 3 is the ‘Klang Buri’ central village and features top landmarks, such as the King Narai’s Palace in Lop Buri and traditional Thai house in a ‘temple fair’ theme with Songkran festivities and floating market.

Zone 4 is the ‘Faithival’ northern village and which highlights the legends of the region’s Songkran traditions in combination with soft power in a northern-style temple fair theme. Traditional Northern dishes will be offered at a local style market

Zone 5 is the southern village that showcases multicultural traditions with hourly light-and-sound shows, VR180 virtual reality experiences, and outstanding dishes.

Zone 6 is “Isan Festi’ northeastern village which shares the fun and colourful character of the region, showcasing soft power, including Bun Bung Fai Talai Lan and Phi Ta Phon festivals.

Zone 7 is the Thai tourism alliance zone which presents tourism stories from TAT’s partners.

Zone 8 is the main stage which features cultural and contemporary performances, including Khon and Nora dance dramas, contemporary dances.

Zine 9 is the sustainable tourism goals (STGs) zone that reiterates responsible tourism with a sustainable ‘Mindcraft tree’ under the ‘STGs to Net Zero Carbon Tourism’ concept.

Last year, the ‘Zero Waste to Landfills’ activity successfully separated 12,271 kilogrammes of waste for proper disposal process, thus helping to reduce the carbon footprint by 27,420 kilo carbons, or equivalent to the absorption of carbon dioxide by 3,046 trees per year.