Home improvement retail/ MR. D.I.Y.

Editorial staff

MR. D.I.Y. (Thailand) Co, a home improvement retailer from Malaysia, plans to allocate over 4 billion baht to expand its business in Thailand during 2024-2025, boosting its total stores to reach 1,123 next year.

Andy Chin, the company’s chief executive officer, said that this strategic move reflects Thailand's evolving needs for a wider range of high-quality home essentials and improvement products at competitive prices.

“We are optimistic about Thailand. There are 770 D.I.Y. stores in Thailand where the population size is 70 million people, compared to 1,200 stores in Malaysia with 30 million population,” Mr Chin said, adding that the ratio of customer per store in Thailand is promising. These reaffirm D.I.Y.’s market opportunity in Thailand.

In 2024, the company will allocate two billion baht to open 195 new stores across the country, focusing in Bangkok & central region, northeast and the southern regions, bringing its total number to 934 stores this year. The investment budget will also be used to renovate its existing stores, inventory and system. Its investment will help create 2,000 new jobs this year.

Of the total new 195 stores with average size of 700 square metres, 80% will gear toward standalone and the remaining 20% belongs to retail mall.

In 2025, MR. D.I.Y. will plan to allocate over 2 billion baht to open another 196 new stores and others, boosting its total stores to 1,130 stores. Currently, there are 770 stores across the country, excepting Mae Hong Son, Ranong, Phang Nga and Yala.

“MR. D.I.Y. is not only increasing accessibility for consumers but also creating significant job opportunities, promoting economic growth, and empowering local communities throughout Thailand,’’ he said.

In addition to store expansion, it will strengthen its product offerings, emphasizing on 10 core product categories including household, hardware, electrical, toys, stationary and others as well as festive and licensed products, meeting the diverse needs of its customers.

A new branding campaign, ‘Meet Every Unexpected Need,’ will be launched in April 2024 to strengthen brand awareness and maintain MR. D.I.Y.’s position at the top of customers’ minds.

In addition, MR. D.I.Y. is committed to providing engaging customer experiences through exciting initiatives. A variety of marketing and festive promotional activities will be implemented throughout the year

MR. D.I.Y. is also further enhancing its online presence through two new channels; LazMall and TikTok Shop, which will launch in May this year, offering customers greater convenience and accessibility.

Moreover, it has commitment to environmental responsibility, by expanding its fleet of electric vehicles as well as solar rooftop installations at its facilities, generating renewable energy and reducing reliance on fossil fuels. MR. D.I.Y. also prioritizes social sustainability by creating employment opportunities which support economic growth and empower local communities.