Retail/Top Daily franchise

Editorial staff

Tops Daily under Central Retail shakes up the retail industry with its new franchise model, leveraging four key strengths to empower business owners and propel Thailand's economic growth.

Maytinee Phisutsinthop, chief operating officer (small format) of Central Food Retail under Central Retail, said that its franchise has four strengths to make a difference from industry. These strengths include low investment, quick returns, good profit, and guaranteed income. Its investment starts from 1.07 million baht, guaranteeing monthly income of 60,000 baht, and quick return on investment within two years.

Maytinee Phisutsinthop

Franchise business is open for those interested in investing, whether with a small or large capital, enabling collective growth together. It has assured success with big potential backed by Tops daily, boasting its high same store sales growth, and a diverse range of products. Opportunities are given with joining forces as business partners with Central Food Retail, the country’s leading food retailer.

In addition, Tops Daily continuously offers support throughout the business operation process, with a professional training team and financial partner, the Small and Medium Enterprise Development Bank of Thailand (SME D BANK), providing credit support with special conditions for interested individuals.

Another supporting includes financial planning and investment consultation, as well as consideration for franchise investment loans specifically for Tops daily franchises. These loans offer a maximum loan of over 5 million baht, with interest rates starting from MLR -1.25%, repayment terms of up to 12 years, and a maximum principal repayment holiday period of 6 months.

Additionally, Tops daily collaborates in developing financial products tailored to investors of all kinds, continuously adapting to their evolving needs.

Moreover, Tops daily offers consistent assistance and support throughout the contract period, with professional training teams from the initial stages onwards. Services include product inspection, IT, accounting system consultation, logistics, as well as sales promotion and public relations campaigns to foster exponential growth, ensuring the achievement of set objectives.

Ms Maytinee adds that Tops daily aims franchise rights to increase to 45% of the total stores, up from the previous 30% of all branches. To further propel its success as a growth engine for the business, Tops Daily is implementing a strategy to lead the supermarket retail business in all formats, catering to every customer segment.

“We are creating business opportunities for entrepreneurs of all sizes, genders, and ages. This includes the dynamic new generation seeking career stability and existing entrepreneurs looking for growth opportunities. The full launch of the 'Tops daily Franchise', with a model that offers options for both low and high investment formats, will provide financial stability and strength to everyone's profession and business. This franchise is developed to allow all Thais to grow together with Tops daily while contributing to the sustainable stability of the country's economy,” she said.

She adds that Tops daily franchise is divided into 2 models. Franchise model 1 is for individuals who own or have ownership rights to land/buildings larger than 200 square meters for more than 9 years, requiring an investment of 4-6 million baht, with guaranteed monthly income of 150,000 baht for the first 24 months of the contract.

Franchise model 2 is for individuals without land ownership rights but interested in managing existing Tops daily stores, requiring an investment starting from 1.07 million baht, with a guaranteed monthly income of 60,000 baht for the first 24 months of the contract.

“It has huge potential for convenience store franchise in Thailand, where one store serves up to 4,428, compares to 2,240 customers and 953 customers in Japan and Korea respectively,” she said.

Currently, Tops daily boasts a total of 515 branches, ever since the transformation from Tops daily to Joy-venience Store, embodying the concept of Every Day for Everyone, a hub of happiness ready to deliver great experiences to customers every day, it has been found that customers expressed positive feedback, as reflected in the high same store growth rate at double digit.

In addition to offering quality products reflecting expertise through the Tops DNA, with over 6,000 SKUs covering imported goods, exclusive brands, daily essentials, and Eat-Now-Eat-Later products, Tops daily distinguishes itself by being a leading food retailer committed to instilling confidence in potential franchisees.

"Moving of Tops Daily to new business chapter is not only makes Tops daily a central ‘hub’ for the community, with community members owning Tops daily, but also fosters strong community connections. This brings Tops daily closer to customers' daily lives, offering opportunities to present experiences that cater to diverse lifestyles, in line with the 'Food Experience for All' vision. It also serves as another mechanism to drive sustainable growth in the Thai economy," Ms Maytinee said.

Tops in total format was 673 branches as of Jan 31,2024. Of the total, it belongs to Tops Food Hall 17 stores, Tops Fine Food 2 stores, Tops Premium 139 and Tops Daily 515 stores. Tops Daily stores 57% are in Bangkok and perimeter and the remaining 43% is upcountry. 51% of stores are opened in residential, petrol station 12%, tourist destination and hotel and other 26%.