Retail project/One Bangkok opening

Editorial staff

Frasers Property Co will open its retail project at its first country's largest mixed-use project, One Bangkok, in the fourth quarter of this year with King Power as its important anchor.

Panote Sirivadhanabhakdi, the group’s chief executive officer, said that two zones of One Bangkok Retail will open in October this year, along with two hotels and two office buildings.

The first zone, Parade, was created under the concept of “A World of Choice Without Limits” on a total space of 85,000 square meters spanning nine floors. It will serve as an open playground where friends and families can come together and discover new “shop, play, work, eat” experiences.

Panote Sirivadhanabhakdi

Parade will be home to several of Thailand’s leading brands’ first stores in addition to an excellent collection of international supermarket &foodhall, high street fashion & fast fashion, home& lifestyle, casual dinning, co-working space, one play yard, book store concept, kid talentainment and entertainment.

The second zone so-called “Storeys” was designed with the theme “Tell Your Own Story at THE STOREYS,” this creative platform will see new world trends converge across five floors with total area of 35,000 square metres. It will house a selection of fashion and lifestyle stores with fascinating stories and a touch of contemporary local culture, as well as hip concept stores. Also on offer are an array of restaurants, bars and bistros, and hangout spots to complete the experience.

King Power, the duty free operator, will be one of the important anchors.

POST 1928 , the third zone of One Bangkok Retail, was created under the concept "Go Beyond Luxury", is a progressive, dynamic take on the luxury shopping experience spanning over 40,000 square metres across five floors.

This will be Bangkok’s first shopping street that brings together an extensive collection of world-class fashion superbrands, luxury watch and jewellery brands to premium streetwear brands flanking both sides of the street.

In addition, there are another retail unique concepts available at the project including Made in One Bangkok, which is one -of-a-kind experiences exclusively curated for One Bangkok
“SARAPAD THAI,” comprises of a variety of products that reflect Thai art and culture with a modern and trendy twist.

“Bangkok Wonder at One Bangkok“ is a new dining destination in the heart of Bangkok, offering all-day dining experiences and after-work hangout spots set in a semi-outdoor green area and cozy relaxation zone that harmoniously blend with a modern touch.

“ONE Content Store” is a new concept bookstore with lifestyle products slated to become Bangkok’s new check-in spot. Also, Chang Canvas, is a space where visitors can immerse themself in new stories and experiences meticulously crafted with full glory of uniqueness.

Retail Loop, along strip of over 900 stores of fashion and lifestyle brands and a wide variety of entertainment venues in a space that seamlessly connects both indoor and outdoor atmospheres.

Food Loop, using the concept of “All Day, Everyday Dining Journey”, for the first time in Thailand with a collection of over 250 legendary fine dining restaurants,top-notch restaurants, roof-top bars, hangout spots as well as street food from both Thailand and around the world in an area of over 1.5 kilometres in length for all day enjoyment.

Art Loop is a space to gain daily inspiration while shopping at One Bangkok Retail, bringing together world-class art and cultural works and programs, for the first time in Thailand, on a stretch of over 2 kilometres across the district to serve as learning spaces, and creative venues, integrating art into everyday life.

“Parade and THE STOREYS" are scheduled to open in the fourth quarter of 2024, while POST 1928 will open in the next phase.

It targets a total of at least 90 million visitors per year, with an expected mix of 60% Thais and foreign residents and 40% foreigners.”

One Bangkok, offers the most fully integrated lifestyle experience for everyone and will become a landmark that enhances Thailand's stature on the world stage and play a pivotal part in driving Thailand’s economic development.

 “With our collective experiences in developing leading real estate projects in over 20 countries, we now bring our knowledge and experience together with a world-class multi-disciplinary team to create One Bangkok, a fully integrated smart and sustainable district on an area of over 108 rai,” said Mr Panote.

“By paying meticulous attention to every detail, from master planning and design to construction and business operations, we are crafting ‘The Heart of Bangkok’ to be a unique wonder in everyone’s heart, a place that will provide extensive green and open spaces to Bangkok, inspire every individual with art and cultural programmes, and enhance people’s quality of life with sustainable urban development. Of equal importance is this project will bring Bangkok to the fore as an international city economically and culturally in terms of being an unequaled lifestyle destination, which will attract top-level businesspeople, investors, and tourists, both local and international alike,” he said.

One Bangkok , costing 120 billion baht, located at the corner of Wireless Road and Rama IV Road on the last piece of land in the city’s most highly sought-after location, unites major business districts such as Sathorn, Silom and Samyan and enjoys direct access to the integrated public transport system in additional to six access points around the district.

This is complemented by the district’s green and open spaces of over 50 rai that connects Lumphini Park and Benjakitti Park to form a larger green canopy spread of over 700 rai serving as a large green lung of Bangkok.