Malt chocolate drink / Milo

Editorial staff

Milo chocolate malt, hires world-class influencer, Cha Eun-woo, a South Korean singer and actor, to be its ambassador for the first time in 70 years in Thailand to reach young generation customers.

Cha Eun-woo

The campaign will also strengthen its brand that serve all customer groups.

The company chose Cha Eun-woo be its brand ambassador because he has a wide range of Thai customer group. All K series he played got a warm response from Thais. In Thailand, he has 3 million fans via his IG.

Cha Eun-woo is popular among Thais, especially young generation. He is known for his roles in Sweet Revenge (2017), Soul Plate (2019), and Island (2022). According to www.lifestyleasia, as of January 2024, Woo is the most-followed Korean actor on Instagram.

Chaiyong Sakulborrirug, business executive officer – dairy & adult nutrition, Nestlé Indochina, said that in the past the company had communicated its brand to parents with kid aged 6-12 years, but with changing consumer trend, the company will extend its customers to reach generation Z customers and strengthen its current working people target, aiming at bringing Milo brand a beverage for all.

Chaiyong Sakulborrirug and Nongnuch Tepprasertwangsa

Nongnuch Tepprasertwangsa, senior marketing manager - MILO, Nestlé (Thai) Co, said that
malt chocolate drink is estimated to be worth of 8.42 billion baht, up 8% from previous year.