Health and beauty / OR investment

Editorial staff

OR collaborates with Konvy Thailand to propel ongoing expansion in health and beauty, strengthening lifestyle ventures.

PTT Oil and Retail Business Plc (OR) and Konvy International(Konvy),a Bangkok-based online beauty platform, announced the signature of a partnership collaboration to unveil new health & beauty stores across Thailand.

The collaboration will advance OR’s expansion within the Thai health and beauty sector and bolster synergy amongst its lifestyle ventures.

The collaboration will accelerate its market penetration into Thailand’s health and beauty industry by broadening customer outreach and offer an enhanced shopping experience for high-quality health and beauty brands. The launch of the first Health & Beauty store is slated for mid-2024 in Bangkok.

The MOU signing ceremony was held at the Energy Complex and officiated by Disathat Panyarachun, OR's chief executive officer, and QingGui Huang, chief executive officer and co-founder of Konvy International. The new partnership will leverage both companies’ capabilities to serve a wide mass-market segment of beauty enthusiasts that prioritize self-care and personal well-being.

Mr Disathat said this collaboration with Konvy will be instrumental in driving OR’s market leadership. The company looks forward to transforming the current Thai health and beauty landscape by rolling out innovative product offerings and retail concepts to Thai consumers, starting with company’s first Health & Beauty store in Bangkok this year and subsequently expand to neighboring provinces.

Furthermore, collaboration with Konvy represents an exciting opportunity for OR to combine Konvy’s leading position in Thailand’s beauty e-commerce and its extensive high quality brand portfolio with OR’s extensive network of PTT station and Café Amazon throughout the entire country, which is a lifestyle destination for Thai consumers.

Set to become the ultimate destination for all health and beauty needs, the new Health & Beauty store will provide Thai consumers with convenient access to a diverse range of products at competitive prices while bridging gaps between online and offline platforms and leveraging blueplus+ loyalty program (formerly called Blue Card) to provide a personalized shopping experience.

Disathat Panyarachun CEO of OR and QingGui Huang CEO and Co-Founder of Konvy International

Mr QingGui said as the leading beauty e-commerce player in Thailand, Konvy brings together top brands from around the world in one place. The company is committed to offering products and services that align with consumer needs, aiming to expand our business to become the largest beauty destination in Thailand and Asia.

“One of Konvy’s strategies is to broaden our reach to encompass consumers from all demographics and lifestyles, ensuring everyone experiences beauty conveniently. Konvy's partnership with OR stems from our mutual confidence and vision in spearheading the beauty business together.”

Launched in 2012, Konvy International (Konvy), stands as one of Thailand's most fast-growing beauty platforms. At the forefront of online beauty commerce as Konvy.com, the company is committed to consistently delivering exceptional customer experiences across digital platforms and continuously expanding offline establishments.