Sathorn BKK / Design week

Editorial staff

Sathorn BKK made its debut at Bangkok Design Week 2024 on January 27th.

The launch event, titled “Sathorn BKK: More Than A Business District”, featured an panel discussion at the Thailand Creative & Design Center (TCDC).

This engaging forum set the stage for a dynamic exchange of ideas, aiming to activate the Sathorn community brand, transforming it from its traditional business hub perception into a vision of a multifaceted urban neighborhood with creativity and culture.

The Sathorn BKK brand is a community platform, showing the rich of the historic neighborhood. This initiative reflects a redefinition of the Sathorn brand, transcending its identity as Bangkok's central business district.

Over the years, Sathorn is developed into residents, visitors, and businesses ranging from real estate and finance to embassies. The Sathorn BKK brand’s mission is to interweave the unique essence of Sathorn into Bangkok's broader narrative, highlighting its potential for contemporary urban living.

The launch at Bangkok Design Week 2024 marked a significant milestone for Sathorn BKK. The festival is expected to attract over 5,000 attendees from diverse backgrounds, including creators, entrepreneurs, designers, and academics. This international gathering provided a pivotal platform for Sathorn BKK to engage in essential discussions about the city's future and its role in fostering urban innovation and cultural dynamism.

The panel, participated by Universal Admedia and Sathorn BKK’s creative director, M Aroonrut, Duangporn Songvisava (Chef Bo) of Bo.lan, Thomas Santiwarodom of Mod Kaew Wine Bar, Tatchai Nakapan of the Supanniga Group, and Ben-David Sorum of BY.SORUM that explained Sathorn's influential role in shaping the success and character of Bangkok.

They spoke about how the neighborhood's dynamic character and evolving landscape had significantly shaped their business identities. The panelists expressed a desire to see Sathorn flourish with more cultural, communal, and creative spaces, fostering a community that blends business with art, sports, recreation, and lifestyle.

“What is missing from the food & beverage industry is environmental awareness as the industry produces a large amount of waste. We have been doing a zero-waste campaign or managing kitchen waste in the best way possible. I believe that food&beverage will become more sustainable as consumers and entrepreneurs become more aware of how it impacts the environment,” Chef Bo Songvisava said.

Tatchai Nakapan, CEO of Supanniga Group, compared Shibuya and Sathorn Soi 10-12 that both are small neighborhoods, but full of charisma, built by entrepreneurs passionate about their businesses.