Retail

Editorial staff

SF Development Co,, the operator of Megabangna shopping center, invests over 200 million baht to strengthen its business in the highly retail competitive in the east of Bangkok.

Wanwimon Ordeedolchest, the company’s vice president of marketing, said that Megabangna, has reinforced its position as Your Everyday Meeting Place by spending the marketing budget of more than 200 million baht in its Ultimate Customer Segmentations strategy.

Ms. Wanwimon Ordeedolchest

It has translated the customer insight into the customer-oriented approach, improved Mega Smile Rewards program, and integrated online platforms. Offering the experiences beyond shopping, Megabangna will retain and grow customer base, expecting 10% to increase its customers in 2024 from 53 million customers last year.

In 2023, no less than 120,000 people visited the shopping centre per day on weekdays and more than 220,000 per day on weekends, a 10% increase from 2022. Among these customers, 81% came to Megabangna for dining, 32% for shopping for lifestyle products, and 23% for purchasing home decorative items. In this group, 53% are families and 78% visited Megabangna with private cars.

Mega Kids World 2024

She adds that Megabangna has aimed to expand the customer base in 2024 by focusing on specific communities such as younger customers, pet lovers, ageless people and urban residents. It could then provide activities that best suit their needs.

Spending power of people in Bangna location and Samut Prakarn is high on par with retail in downtown. In 2022, spending power per bill at Megabangna was 3,700 baht and increased to 4,500 baht in 2023. With the marketing event and activities, the company expects the spending per head to increase by 10% this year.

To draw more customers, the company has enhanced numerous marketing activities, spanning from the Mega Smile Rewards program to various offline and online platforms such as applications, websites, Facebook, Instagram, Twitter, YouTube, and LINE OA. Furthermore, it opened a TIKTOK account to capture younger generation. With these channels, Megabangna could offer ultimate experiences and benefits more relevant to customers in the long run.

Mega Countdown 2024

It also collaborated with artists to create exciting activities in each festival to give customers a unique experience and attract new customers.

Ms Wanwimon revealed that throughout the past 11 years of business operation, Megabangna has continued to reinforce the concept of 'Your Everyday Meeting Place' that fulfills the needs of all customer segments. Therefore, it has studied the behaviours of visiting customers to design activities that create unique experiences and capture customers’ heart. It also collaborated with tenants to offer benefits exclusively available at Megabangna.

Additionally, Megabangna will continue creating a different experience and gain online exposure with marketing activities. It will launch 13 marketing events this year including Mega Songkran.