Unilever relaunch two new products

Editorial staff
Skincare product

Unilever Thai Trading Limited, the leading consumer product manufacturer conglomerate company, announces the biggest relaunch in a decade of Pond’s, introducing two new products-Pond’s Bright Miracle’ and ‘Pond’s Age Miracle’ with two superstar presenters ‘Tzuyu’ and ‘Yaya’ are its presenters to strengthen its leadership in consumer-centric product innovation.

Sathirawan Eiam-ong, Skincare Thailand Lead, Unilever Thai Trading Limited, said that the
product lines include ‘Pond’s Bright Miracle’, featuring Niasorcinoltm – the latest generation of niacinamide, which effectively helps enhance skin radiance, and ‘POND’S Age Miracle’, which incorporates Hexyl-Retinoltm – the cutting-edge new variant of retinol, addressing wrinkles to prolong youthful skin.

The launch reinforces Pond’s ‘Miracles Happen’ mission, aiming to empower every woman to experience the miracle of beautiful skin. Additionally, Pond’s introduces two presenters, ‘Tzuyu’, an idol from Twice, and ‘Yaya’ Urassaya Sperbund, the popular Thai actress, coming together to showcase their bright and youthful facial skin.

Pond’s Bright Miracle

 “As a purpose-led organization with a vision to be the global leader in sustainable business, Unilever leverages technology and innovation to enhance everyone’s wellbeing and confidence. The new product launch underscores Pond’s commitment after supporting Thai people for over 37 years as a skincare brand that pampers facial skin with technology developed by the Pond’s Skin Institute. ‘Pond’s Bright Miracle’ and ‘Pond’s Age Miracle’ specifically addressing the diverse lifestyles, needs, and skin concerns of women in each age group,” she said.

The Pond’s relaunch uses ‘Tzuyu’ from Twice, an idol adored by the younger generations, who boasts radiant facial skin attributed to using ‘Pond’s Bright Miracle’, and ‘Yaya’ Urassaya Sperbund to be its presenters , representing modern-age women with a pre-aging approach – sustaining their youthfulness with ‘Pond’s Age Miracle’.

Pond’s Age Miracle

Additionally, beauty influencers and skin experts are being brought together to share the story of Pond’s new products and their efficacy in facial care.

To make the campaign even more spectacular, a comprehensive advertising and public relations approach is being deployed, spanning both online and offline channels to ensure extensive awareness, directly reaching the target groups.

Pond’s Age Miracle’ incorporates Pond’s exclusive innovation Hexyl-Retinoltm. It caters to the needs of women aspiring to a pre-aging skincare approach, maintaining a youthful appearance through nourishment and preservation.