mai welcomes integrated marketing agency “MCA” on Oct 26

Editorial Staff

mai welcomes integrated marketing agency “MCA” on Oct 26

Market for Alternative Investment (mai) today lists Market Connections Asia pcl, a marketing strategy planning expert and integrated marketing activity service provider, on Oct 26 under the ticker symbol "MCA".

The company has a market capitalization at its initial public offering (IPO) of 759 million baht (approx. USD 20.89 million).
mai president Prapan Charoenprawatt said that MCA is listed and start trading on mai in the services industry group.

MCA is a one-stop marketing promotion activity solution provider specializing in field marketing activities to cater to clients’ business needs, starting from raising brand awareness, creating customer engagements to continuously stimulating sales. The company offers four main services as organizing marketing activities and providing digital services; product packing and logistic service; product consultant (PC) service, and; product merchandiser service.

In the first half of 2023, the company's income ratio from these four main services was 39:4:22:35, respectively. The company’s main clients are in the food and beverage industry, as well as consumer products, consisting of multinational and Thai companies. In addition, MCA has recently started a new business of being a distributor for products, with a pilot project for a client in the personal care and medical supply business group beginning from the third quarter of 2023.

MCA has a registered paid-up capital of 15 million baht, consisting of 170 million existing ordinary shares and 60 million newly issued shares, with a par value of 0.50 baht each. It offered at least 51.8 million newly issued shares to the individuals at the underwriters’ discretion, up to 4.5 million to the company’s patrons, and up to 3.7 million to the company’s directors, executives and employees during October 16 - 18, 2023 at 3.30 baht each, for a total of 198 million baht in fund raised.

The IPO price was equivalent to price-to-earnings ratio (P/E ratio) of 35.24 times. The earnings per share is equal to 0.09 baht, which was calculated from the company’s net profit of 21.54 million baht for the last four quarters (July 1, 2022 to June 30, 2023), divided by fully diluted shares. Capital One Partners is the financial advisor, and Globlex Securities is the lead underwriter.

MCA chief executive officer Phakdee Laongarm said that the company is an expert in planning marketing strategies, with over 20 years of experience in providing services to clients in leading firms from a variety of industries, both local and international brands. In addition, MCA also has a database of more than 9,100 outsourcing employees to support various services and activities with nationwide coverage, based on an application system called MJobs system specifically to support the services. Proceeds from the fundraising will be used to invest in assets for the Distributor business, to repay loans from financial institutions, and as working capital.