'CRC' launch “GO Wholesale”

Editorial staff

Central Retail Corporation Plc (CRC) leads the new phenomenon for Thailand’s food industry with the launch of first “GO Wholesale” store in the fourth quarter of this year.

Central Food Wholesales Limited, was set up with registered capital of 1.8 billion baht to operate Go Wholesale stores.

Suchada Ithijarukul, group chief executive officer at Central Food Wholesales Limited, said that the company plans to spend nearly 20 billion baht to open 43 of Go Wholesale stores over the next five years.

It will open the first Go Wholesale branch on October 27 on Srinakarin road nearby Thaiwatsadu, home improvement and construction material store.

Three more stores will be opened in Chiangmai, Pattaya and in Chon Buri in the rest two months of this year.

The company aims revenue of GO Wholesale to reach 500 million baht this year and increase to 60-70 billion baht in 2028 when its total stores to reach 43 branches.

Mrs Suchada said Thailand’s food industry is worth of 2.6 trillion baht with an average growth of 5% per year.

“GO Wholesale is a new growth engine for CRC.
It will not only be a new choice for business operators and suppliers but also mark a significant movement in Thailand’s wholesale industry,”Yol Phokasub, CRC’s chief executive officer said

GO Wholesale is a wholesale business and targets business operators, hotel restaurant, catering (HoReCa) and small retailers. It offers a wide range of products and services with a focus on fresh food and ingredient from both domestic and around the world, along with the new and differentiated standard of services and solutions, serving the growth of the travel industry and the recovering local consumption.

Currently, she said Thailand’s food industry is valued at 2.6 trillion baht, with 5% growth annually.
This move by CRC reinforces its leadership in the food business and comprehensive capabilities in retail and wholesale to serve all customer segments.

Yol Phokasub, CRC’s chief executive officer

Mr. Yol said CRC has a legacy of success for over 75 years by building the Platform of Trust for customers, partners, suppliers, local communities and investors. The company is equipped with a strong ecosystem with multi-category operations in B2C and B2B across 5 business categories, including food, fashion, hardline, property, and health & wellness.
Central Retail also takes pride in its own people advantage, which has enabled the company to drive sustainable growth in Thailand, Vietnam, and Italy, generating 236.24 billion baht in revenue in 2022 over a net profit of about 7.6 billion baht, with market capitalisation of 278.93 billion baht as of December 30, 2022.

With the high potential of Thailand’s food wholesale industry that promises new growth opportunities, Central Retail is fully equipped to expand its B2B food business via the launch of ‘GO Wholesale. GO Wholesale will be one of the key drivers for CRC’s food business and will serve as a Platform of Trust for stakeholders via new and unrivalled experiences for business operators.

Also, the company operates under great flexibility and adaptability for every change and challenge and is committed to working with diverse partners to drive collective growth. Most importantly, GO Wholesale is operated by a team of professionals who are guided by good governance and transparency, which will enable this platform to drive inclusive growth for all stakeholders.

GO Wholesale will leverage its synergy with Central Group, which includes 110 department stores across 100 provinces in Thailand and Vietnam, 6,750 restaurants and 93 hotels. Additionally, GO Wholesale will also benefit from our loyalty platform that provides access to over 28 million customers along with a high-caliber management team led by Mrs. Suchada Ithijarukul and team members with over 20 years of experience in the wholesale industry.
Mr. Yol is fully confident in GO Wholesale’s capability to drive leaping growth for CRC.

(From left) Suchada Ithijarukul, Yol Phokasub and Ricardo Boarotto

Ricardo Boarotto, CEO Thailand of Central Food Wholesales Co.,Ltd. said the first GO Wholesale branch covers a space of over 7,000 square meters with the store layout designed to serve the needs of HoReCa customers, restaurants, and retailers. Along with new and diverse services, GO Wholesale will also support its customers’ businesses with new experiences and over 20,000 products, especially via its fresh food offerings that include fresh seafood, premium meats, and product customization services. Additionally, GO Wholesale offers diverse payment options, seamless customer experience and member benefits that include Central Group’s The 1 loyalty platform.