"S-Pure" partners up with "Shabu Nashi"

Editorial Staff

"S-Pure" partners up with "Shabu Nashi" to serve premium pork and chicken eggs on authentic Japanese-style Shabu-Shabu hotpot

Betagro Plc (BTG) introduced the brand "S-Pure" in collaboration with "Shabu Nashi" to create a unique and distinctive dining experience, using premium ingredients such as S-Pure pork and chicken eggs.

The products highlight are 100% natural and pure nature, free from antibiotics, hormones, and growth promoters serving on quality hot pot in authentic Japanese-style shabu-shabu. Furthermore, S Pure is the first and only brand in Thailand certified by NSF (National Sanitation Foundation) in the US for "Raised Without Antibiotics - RWA" in all three products: pork, chicken, and chicken eggs.

Dr. Oliver Gotshall, chief operating officer, Food Business Group, Betagro Plc(BTG) said the premium food products in the pork, chicken, and egg categories continue to have significant growth potential, particularly in the Food Service sector.

Currently, food business operators placed a greater emphasis on improving their service standards by using high-quality and safe ingredients for their customers. This aligns with the behavior of consumers who are increasingly concerned about the quality of the ingredients used in food preparation and their impact on health.

In this collaboration, Betagro joins forces with Shabu Nashi under the "Intelligent Business Solutions" initiative, leveraging Betagro's expertise in food product and service solutions (Smart Product and Service Solutions), the company provides guidance on sourcing high-quality food ingredients that cater to Shabu Nashi's needs. They introduce premium products such as S-Pure pork, which offers a more tender and succulent experience compared to regular pork.

Regarding Shabu Nashi’s collaboration with Betagro, co-founder Mr. Ben Na Nakorn described Shabu Nashi as a premium Japanese-style shabu-shabu restaurant that originated from the inspiration of Thana “Jo” Thienachariya and Jirat “Tom” Bawornwatana, along with “Chef Thaen” Kraisornkittikhun.