Dusit International launches ‘Tree of Life’

Editorial Staff

Dusit International launches new group - wide sustainability programme, ‘Tree of Life’

Dusit International, one of Thailand’s leading hotel and property development companies, has rolled out a new group-wide sustainability initiative, Tree of Life, designed to ensure the company delivers on its promise to always have a positive impact wherever it sets foot.

Intended to cover the entire Dusit group, the programme is initially being rolled out to all Dusit Hotels and Resorts worldwide, including 54 properties operating across 19 countries. Other business units, including Dusit hospitality education, Dusit foods, property development, and hospitality-related services, will join the programme soon.

Designed by the company’s Sustainability Committee, the Tree of Life programme has 31 criteria aligned with selected United Nations’ Global Sustainable Development Goals, as well as industry-specific targets, set over four levels of achievement. It includes Environment, Social, and Governance (ESG) elements, ensuring that Dusit properties operate as sustainably as possible.

The programme’s mandatory level one encompasses eight crucial criteria designed to promote sustainability and responsible practices across the entire Dusit group. These criteria include the protection of vulnerable species, the minimisation of food waste, the reduction of single-use plastic, the implementation of effective waste segregation methods to enhance recyclability, the promotion of energy conservation and efficiency, the prioritisation of staff and customer well-being through robust safety management practices, the prohibition of trafficking and sexual exploitation, and active collaboration with local community leaders to identify and support projects or activities that bring tangible benefits to Dusit’s broader communities.

Hotels and business units are awarded Tree of Life’ leaves’ based on their level of achievement.

Ms. Suphajee Suthumpun

“Implementing the Tree of Life programme at Dusit International is not only a strategic move but also a reflection of our deep-rooted values as a company,” said Ms Suphajee Suthumpun, Group CEO, Dusit International. “This initiative reinforces our unwavering commitment to environmental stewardship, social responsibility, and strong governance practices. By aligning with global sustainable development goals and industry-specific targets, we aim to lead by example, inspire change within our industry, and leave a positive and lasting impact on the communities where we operate.”