Yell Advertising explores ASEAN

Editorial Staff

Yell Advertising explores ASEAN advantage at Shanghai event, facilitating partnerships and investments for Chinese businesses

Yell Advertising, a prominent Thai advertising agency, announced its participation in the "Exploring the ASEAN Advantage" event in Shanghai, demonstrating the potential of Thai advertising agencies and their readiness to support Chinese businessmen in expanding their operations and seeking investment opportunities in the ASEAN region.

Mr. Dissara Udomdej, founder and chief executive officer of Yell Advertising Co., Ltd., and Mr. Peeradon Gabriel, founder and managing director of Yell International Singapore, were invited by the organizers of the Shanghai International Advertising Festival and LIA China to attend this prestigious event. They shared their expertise and experiences with partners in the creative industry, offering valuable insights into the ASEAN market and guidance for Shanghai's leading businessmen and nearby areas who are seeking partnerships in ASEAN to foster business cooperation.

"We see tremendous opportunities for Thai advertising companies in bridging the two major economic zones, with Shanghai serving as the primary gateway to China and Bangkok as the gateway to ASEAN. This is one of Yale's key objectives in penetrating the Chinese market," said Mr. Dissara.

Yell Advertising has formed a partnership in Shanghai, since the end of last year, with the aim of making a significant impact in the Chinese market. Leveraging the expertise and experience of Thai advertising companies that have successfully operated in numerous countries, Yell Advertising is confident that it can assist Chinese businessmen in investing in ASEAN.

According to data from the Shanghai International Advertising Festival, there are over 40,000 registered advertising companies in Shanghai, with a budget exceeding 200 billion yuan (over 980 billion Thai baht). This presents an array of trade privileges and benefits for Thai brands seeking to advertise in Shanghai and expand into the dynamic market of China's commercial city. Moreover, Shanghai's connectivity allows businesses to access other regions within China.

The event was graced by the presence of Mr. Sakarn Saensopa, Consul (Commercial), in fostering relations between Thailand and China, with Mr. Nupat Tanvanont, vice consul (Commercial), Thai Commercial Attaché in Shanghai, who shared insights on coordinating business activities between Thailand and Shanghai. Also in attendance were Ms. Anarkawee Chooratn, head of marketing, and Mr. Anut Pruksuwat, marketing director, representing the Marketing Department of Charoen Pokphand Foods Public Company. They shared the success story of CPF, a global Thai brand. Additionally, Mr. Frankie Fu, vice president of the International Business Department.