Betagro PCL

Editorial Staff

Betagro’s highlighting ‘Smart Solution for Sustainable Life’ at THAIFEX-ANUGA ASIA 2023

Betagro PCL (BTG)'s protein and food business group has emphasized its purpose and belief in elevating the food industry for a sustainable life.

From left Dr. Oliver Gottschall and Mr. Trirat Thongplod 

Mr. Trirat Thongplod, chief operating officer - Protein Business, Betagro PCL, said Betagro is portraying 'Betagro Smart Solutions for Sustainable life’ with 'Intelligent Business Solution' via food innovations and quality products serving all the needs in food entrepreneurs, included fresh, processed food, ready-to-cook and ready-to-eat.

In addition, the company shows a complete range of excellent services, business consultation (CRM), Betagro Shop which is wholesale distribution channel and Kerry Cool, nationwide logistics network in order to strengthen partnership’s competitiveness for sustainable business success together.

The Betagro's pavilion at the THAIFEX-ANUGA ASIA 2023 spotlights on food innovation presenting quality food products, wide ranging of swine, poultry, egg, fish, ready-to-cook and ready-to-eat foods, sausages in various brands under S-Pure, Betagro, and Itoham. These products are created under Betagro's commitment as food pioneer. In this year, the company focuses on an innovative packaging design for convenience lifestyle with accountability for environment friendly.

S-Pure is a premium brand with 100% natural pure product which is the first and only brand that has been certified by NSF for 'Raised Without Antibiotics' (RWA) from the United States' in all products from swine, poultry, and egg.

Meanwhile, Betagro presents superior quality products under the Betagro Quality Management (BQM) that adheres for qualified inspection, monitoring according to international food safety standards.

Dr. Oliver Gottschall, chief operating officer - Food business, Betagro PCL, said the service excellence section aiming to support food entrepreneurs for sustainable business growth under concept “Grow Together for Sustainable Life”. The 'Food Innovation Centre (FIC)' is ready to be a business partner by providing exclusive experiences through curated menus and recipes in the form of 'Chef's Table by FIC chef'.

Another zone from 'Betagro Shop' offers a complete source of products and services for food business operators and general consumer.

Lastly is ‘Kerry Cool’, a joint venture between Betagro and Kerry that provides cold delivery platform for chilled food products as well as meat and frozen products with technology and quality services that are ready to provide advice and services to entrepreneurs at the event as well.