RS pet all X HATO

Editorial Staff

RS pet all Co invests 100 million baht to obtain 51% of HATO’s shares with a plan to accelerate its pet wellness business

RS Group, one of the top players in commerce, media and entertainment under the business model Entertainmerce, to pursue opportunities in accordance with its planned strategies to further fulfill the ecosystem of its pet business with the establishment of RS pet all Co., Ltd. for investing in the full-service pet business.

Recently, the company has invested100 million baht in Hato Pet Wellness Center Co., Ltd., the full-service center for developing quality of life of pets and expert in the “preventive program,” which is Thailand’s leading program to protect pets from illnesses and promote their wellness.

From left Mr. Surachai Chetchotisak and Dr. Supapat Piyachaiwut

Meanwhile, it is planning to launch other related businesses while aiming to be one of the industry’s leading players and become listed in the Stock Exchange of Thailand (SET) within three years.
Mr. Surachai Chetchotisak, chief executive officer of RS Public Company Limited, said “RS Group’s pet business originated from my passion for dogs and desire to improve quality of life and wellness of pets, along with the significantly growing potential of petconomy. This led RS Group to fully enter the market and always look for potential partners to expand and complete the full-service pet business together.

As Hato Pet Wellness Center is a prominent brand with expertise in pet wellness and impressive growth, managed by a competent leadership team and employees who share the same determination and purpose as RS Group’s ‘Life Enriching’ that aims to elevate all aspects of living of both people and their pets. With the right partner that has the relevant expertise in the industry, the pet business of both RS Group and HATO will be further strengthened under RS pet all Co., Ltd.

“We are confident that experience of RS Group’s management team and employees combining with our capability of various media and entertainment businesses will support HATO to become more well-known and provide more accessibility to its target groups, while strengthening the organization management, marketing, CRM system and operational system management, which will enhance the pet wellness business under HATO Group to obtain the most comprehensive solutions and quickly achieve robust growth.”

Dr. Supapat Piyachaiwut, DVM, chief executive officer of Hato Pet Wellness Center Co., Ltd., said: “Our mission is to enhance quality of life and wellness of pets to prolong their life as much as possible, especially, we focus on preventive medicine that helps prevent diseases even before they start and develop proper fundamental knowledge to improve quality of life of pets.

In 2023, the company focuses on two business models, including the launch of two HATO Animal Hospitals – five-star animal hospitals offering all treatments – located in prime areas of Bangkok, and the development of HATO Vet Select products under the brand HATO, which consists of over 10 SKUs covering grooming and spa products and wellness treats for better health of pets. The products will be available across online platforms and nationwide pet shops in order to widen HATO’s customer base according to our strategy.