The Coffee Club

Editorial Staff

The Coffee Club, the Australian all-day dining restaurant under Minor Group, expects to boost its sales growth by 40% this year, thanks to outlet expansion and the return of foreign tourists to Thailand.

Nongchanok Stananonth, general manager of The Coffee Club, said that it has resumed the expansion of The Coffee Club restaurant in Thailand this year, aiming to open 8 new restaurants in Bangkok and provinces. The total number of The Coffee Club will be 42 branches across the country this year

In the first quarter of this year, four branches were opened. Two restaurants were opened in Phuket at Old Town and Boat Lagoon. Two grab & go branches, which serve cool sandwich and fresh baked croissant, were opened in front of Robinson Lifestyle at Jungceylon complex in Phuket and Bangkok Hospital. The third branch of The Coffee Club grab &go is expected to open at ‘’Park Silom’’ on Silom road in June this year.

“More Coffee Club’s grab & go will be opened in the remaining eight months of this year to reach more Thai customers,” she said.

The Coffee Club's revenue in the first quarter of 2023 has grown by approximately 97% compared to the same period last year. The average number of customers has also increased by 81%, with significant growth observed in popular tourist destinations such as Phuket.

The Coffee Club on Wireless road

“All day dining restaurant and café has become increasingly popular in Thailand. This trend is evident in the growing number of new establishments of this type because it can satisfy all their needs in a single location. Moreover, we serve some menus from sustainable ingredients and production processes,’’ according to Mrs Nongchanok.

She adds that the company is changing its new logo at all The Coffee Club restaurants and expects to finish in the third quarter of this year. Also, it plans to change the store’s design at some restaurants to get more Australian all-day dining atmosphere, starting from The Coffee Club on Wireless road.

Chunky Bacon on Toast

Yesterday, it introduced new breakfast recipes made from cage-free eggs, including "Egg Benedict with Bacon Wrap," which features cage-free eggs wrapped in bacon and mushrooms. The second one is "Chunky Bacon with Smash Avocado," coming with cage-free poached eggs served with mashed avocado and bacon in caramel maple sauce. The third one is "Chunky Bacon on Toast". These three new menus are offering from now until May 31, 2023.

Besides, The Coffee Club also added new menu items cater to the taste of health-conscious customers such as the Smoke Salmon Salad and some menus have been adjusted to improve their visual appeal and taste such as the flat grill parma ham and rocket, flat grill mushroom & spinach, caesar Salad with poached eggs and anchovies.

Moreover, it has refreshed its entire menu book with new colors and layouts to generate excitement and increase sales. Under the new menu book, the number of menus will be 50 menus to save cost and increase its competitiveness and more consistent taste.

She adds that due to the Australian style all-day dining restaurant is becoming increasingly popular among consumers in Thailand, the company will put focus on proving a diverse range of food options to fully satisfy the needs of customers. It will launch new food and beverage in every two month, especially in collaboration with partners.

“We hope The Coffee Club will have more awareness from Thai customers. We aim to have a portion of Thai and foreign customers to be 50:50 one day from first start in the past 13 years when 70% of its customers are foreigners,” she said.