ESTAR

Editorial Staff

ESTAR points to the rising real demand for purchasing power launching “Quintara MHy” in three prime locations targeting Gen Y with total value 4.15 billion baht

ESTAR forecasted real demand purchasing power that has been rising significantly since early 2023 due to buyers’ growing confidence in the economy while the company aims for 2023’s sales at 3,100 million baht

Managing director of Eastern Star Real Estate PCL, Torsak Lertsrisakulrat said that the purchasing power of the actual residential demand had been speculated to be rising. The buyers have more confidence in the economy, seeing from all economic activities that are fully resuming, so 2023’s residential market is heading towards the positive side. Together with the government’s measure that supports real estate purchasing power, the business has not been busier than this.

However, the competition in the real estate business is intensive due to the available properties caused by the slowdown. The residences that are on the market are being rushed to sell and transfer while more and more new supplies come on the market. The large market is still aimed at mid-level buyers with the purchasing power and actual residential demand, and the past year’s popularity was among 3-5-million-baht condominiums and 5-10-million-baht single houses.

Eastern Star uses remarkable design development and product quality as its strength to gain a competitive advantage. They target the mid-level market of Gen Y by developing residential projects under the “Creator of Life’s Pleasure” concept that meets the target’s needs with their three bases’ identity: Design, Green, and Living.

Mr Torsak, adding that in 2023 there would be a single-house project being developed, in the EEC area which is in the east and three condominium projects “MHy’ Series” under the brand Quintara launching in Bangkok’s three prime locations.
The first is QUINTARA MHy’DEN PHO NIMIT, the first high-rise condominium of Quintarawith 40 stories and 628 units. It has been designed in various unit sizes and utility functions suitable for Gen Y’s lifestyle with a starting price of 2.69 million baht.

QUINTARA MHy'GEN RATCHADA-HUAI KHWANG, a two-building low-rise condominium of 383 units, is for Gen Y, who loves minimal style. Every unit has been designed to be used full-functionally for living, working, and relaxing, with a starting price of 2.09 million baht.

QUINTARA MHy'ZEN PHROM PHONG, a two-building low-rise condominium of 276 units in the Phrom Phong area, is conveniently close to Thonglorand Asoke. The facilities and unit spaces have been inspired by the Japanese tea ceremony, and gardening that reflects inner beauty, elegance, and peace, and the starting price is 2.29 million baht. The total value of the three projects is 4.50 billion baht.