Retail

Editorial Team

MUJI Retail (Thailand) Co., Ltd., officially opens its 1st roadside model with never seen approach before with the hope to bring its brand closer to Thais.

Akihiro Kamogari, managing director of MUJI Retail (Thailand) Co., Ltd., said that MUJI Thailand today (Dec 23) opens its new store –the first roadside model store with 2 floors—at a 50,000 square metre-Robinson Lifestyle Ratchaphruek.

Its store size is big with a total sales floor of over 1,700 square meters, offering a fully-featured range of over 3,000 product items. A new good-price zone has been introduced with the price of less than 300 baht, for the first time in Thailand to reach Thai consumers even more as the center of communities.

Also, it provides MUJI coffee corner with western-style bakery items as a hot menu. It is the first time to launch haircare and MUJI curry product here.

Currently, there are 29 Muji stores in Thailand and 10 new stores will be launched during 2023-2024. In 2022, the company opened 4 new shops including Robinson Lifestyle Ratchaphruek.

More product varieties will be added to make the MUJI brand accessible and convenient for everyone, as well as level up as a community lifestyle hub, connecting communities with the simplicity of MUJI.

He said that MUJI at Robinson Lifestyle Ratchaphruek is designed as a 2-storey store with a total of over 1,700 square metres. It is a pilot shop for a new zone – a good price zone below 300 baht for the first time in Thailand, after opening the new concept of selling products by grouping products less than 500 yen for the first time in Japan at Mitake station in Tokyo in October this year.

‘’This new business model will enable MUJI to access Thai customers who want to buy MUJI products and use them in their daily life more easily at affordable prices. Another important goal of MUJI is to step in and help connect people in each area as a community center,’’Mr Kamogari said.