Stock/retail business

Editorial team

SET welcomes leading lifestyle retail business operator "MOSHI" on December 22

The Stock Exchange of Thailand (SET) will list Moshi Moshi Retail Corporation pcl, a lifestyle retail business operator under Moshi Moshi stores, on December 22, under the ticker symbol “MOSHI”.

The company has a market capitalization at its initial public offering (IPO) of 6.30 billion baht (approx. US$ 179.95 million).

                                  SET senior executive vice president Manpong Senanarong

SET senior executive vice president Manpong Senanarong said that MOSHI will be listed and start trading on SET in the services industry group, commerce sector.

MOSHI is a lifestyle retailer selling a variety of products designed in trendy style with good quality for everyday use at an affordable price, under the brand "Moshi Moshi".

Most products in the stores are under the company's brand. The products have exclusive designs specifically available in the Moshi Moshi stores.

There are currently up to 12 product groups, consisting of home appliances, stationeries, bags, dolls, fashion items, beauty accessories, apparels, cosmetics, IT equipment, toys, foods and beverages, among other product categories through a variety of distribution channels, including MOSHI’s 101 branches, popular online platforms, and pop-up stores.

MOSHI has a paid-up capital of 300 million baht, consisting of 240 million existing common shares and 60 million newly issued shares, with a par value of 1.00 baht each. It offered up to 75 million IPO shares, comprising 60 million newly issued shares and 15 million common shares held by its existing shareholder Winnfield Capital Overseas Co., Ltd., to the persons at the underwriters’ discretion, institutional investors and the company’s patrons during December 14-16 at 21.00 baht each, for a total of 1.26 billion baht in fund raised. Kasikorn Securities pcl is its financial advisor and lead underwriter.

MOSHI chief executive officer Sanga Boonsongkhro said that the listing on SET is another mark of MOSHI’s success and pride. During the past years, MOSHI has been well-received by customers, resulting a market share of 37.6 % and becoming a leader in the lifestyle retail business.

The company is committed to offering a variety of trendy products with emphasis on quality at affordable prices, aiming to continue to be part of customers’ daily lives. The fund raised will be used to enhance competitiveness and strengthen financial position to facilitate future business expansion plans.

After the IPO, the company's major shareholder is the Boonsongkhro family (75 % calculated from both direct and indirect shareholding).

The company’s dividend policy is to pay no less than 40 % of net profit from the company's separate financial statements after corporate tax, and reserves required by laws and the company’s regulations.

However, such dividend payment is subject to change based on the company’s operating results, financial liquidity, the need for working capital to manage the business and plans for future expansion, as well as the economic situation.