Fast Food Chain

Editorial Team

Burger King opens new flagship store in Thailand.

Burger King opens its new flagship store in Thailand, a move aimed at retaining the leadership position in the burger market and also responding to the digital lifestyle.

Mr. Tanawat Damnernthong, general manager of Burger (Thailand) Co., Ltd., said Burger King continues to drive business growth through continuous branch expansion in the final months of 2022. It recently converted a 400-square-meter space in the Ratchadaphisek neighborhood into a new Burger King flagship store. The Ratchada branch will be the first in Thailand to bring together the best in terms of both products and services, particularly the introduction of modern-day innovations to increase consumer convenience.

Mr. Tanawat Damnernthong

The new flagship store incorporates three highlighted innovative features. It has Asia's first new flame-grill burger broilers, where customers can see the meat being grilled with a flame in the style of Burger King. Smart lockers make food delivery easier by creating a dedicated area for take-out orders and reducing contact. Electric vehicle charging stations are installed to help reduce emissions while adhering to the organization's sustainability policy. Its opening is expected to create new experiences for consumers in all aspects while also encouraging sales growth in accordance with the predetermined target.

“The idea for this flagship store came from anticipating the needs of most customers who visit Burger King. By taking a customer-centric approach, the brand never stops developing and adjusting its business model to fit the lifestyle of the next generation,” he said.

Mr Tanawat added this store concept would be applied to other branches in the near future to serve to digital consumers’ lifestyle.

In term of social and environmental responsibilities, the firm is responding to the trend of saving the world and pushing for clean energy in business operations, which is in line with Minor International Plc’s mission of becoming a carbon-neutral organization.

As a result, the firm has implemented sustainability innovations in all facilities, such as the installation of electric vehicle charging stations capable of supporting all models of electric vehicles. Then EVs can be fully charged in under 15 minutes. In addition, a solar rooftop has been installed to convert solar energy into electricity. It is also the most cost-effective use of renewable energy, in addition to saving electricity in the store.