Marketing

Editorial Team

Central Retail debuts its first Tops CLUB

Central Retail will open its first Tops CLUB, a membership store, on September 28, 2022, as the first time in Southeast Asia, strengthening its position as the country’s leading food destination.

Stephane Coum, chief executive officer of Food Group, Central Retail

Stephane Coum, chief executive officer of Food Group, Central Retail, said the company is committed to constantly elevating retail models to make sure that Tops is the ultimate food destination in Thailand. Tops CLUB is launched for the first time in Southeast Asia and the firm spent two years developing this never-before-seen store concept.

“I am confident that Tops Club will offer a unique and distinguished shopping experience that excites Thai customers beyond their expectation. After having introduced pop-up stores since July, it has been very well received, and so far we already have 12,000 members,” he said.

Top CLUB spans across 15,000 square meters in a warehouse style building divided into three zones according to product categories to make shopping more convenient. It is considered as an empire of imported products from exclusive brands worldwide. The store offers more than 3,500 product items and 70% of them are imported from 20 countries such as South Korea, the United States, Japan, Australia, New Zealand and Denmark.

Also, its display is unique and outstanding, different from typical store layouts. Customers can try products before buying with more than 40 sampling points throughout the store, with experts to offer information. They can also take photos for their social media and have fun in the store before making a purchase.

Additionally, the company has added more channels to ensure customers can access Tops CLUB more conveniently. They can shop on the Tops CLUB app anywhere and anytime. The firm offers the best value to its customers and claims to offer imported products to its members at the best prices in the market, without having to fly or order from overseas.

Tops CLUB