Imvestment

Report: Chatrudee Theparat

Café Amazon launched the first store in Saudi Arabia

Thailand’s PTT Oil and Retail Business (PTTOR) introduced its first store -Café Amazon at Riyadh’s InterHealth Hospital.

Ms. Jiraphon Kawswat, President & Chief Executive Officer, PTT Oil and Retail Business Plc said this deal is recognized as the first step to concretely restore diplomatic and trade relations between Thailand and Saudi Arabia. The restoration thus results in the expansion of Café Amazon to achieve greater growth and success.

The signing of the Master Franchise Agreement and the opening of Café Amazon in IHH, Riyadh is another crucial step taken by Café Amazon towards becoming a global brand, in line with PTTOR's mission that is to scale its portfolio for the global market.

Cafe Amazon at Riyadh’s InterHealth Hospital, Saudi Arabia 

At present, Café Amazon is available in Thailand and 10 other countries around the world, including the People's Republic of China, Malaysia, Laos, Cambodia, Myanmar, the Philippines, Japan, Vietnam, Oman, and Saudi Arabia.

The potential of the retail market in Saudi Arabia, especially in the facet of premium coffee outlets, which are driven by increasing consumer demands in the country.

Similar to the others in Thailand, the concept of Café Amazon in Saudi Arabia will be the Taste of Nature. Once stepping in, customers will be experiencing the café’s convivial atmosphere and indulging in specially tailored menus, including the signature drinks which are Iced Coconut Americano and Iced Coconut Caramel Latte, which use coconut as the base ingredient. In this regard, PTTOR planed to roll out 150 Café Amazon outlets within 10 years. Ms. Jiraphon said.

PTTOR, the PTT Group’s flagship business that operate oil trades and retails in Thailand with annual sales revenue over 500 billion baht

Founded in 2002, Café Amazon started by serving service to users of PTT Stations. it successfully expanded to over 4,000 branches, both in Thailand and overseas, and is touching the world’s 6th largest franchise with annual sales revenue over 10 billion baht and 314 million cups sold per year.