Luxury furniture/NORSE Republics

NORSE Republics brings in Louis Poulsen to its portfolio

Editorial staff

NORSE Republics, Thailand’s leading importer of Scandinavian furniture and design brands, is strengthening its luxury portfolio with the official introduction of Louis Poulsen, Denmark’s legendary lighting brand, to Thailand.

To mark the partnership, NORSE Republics is hosting the “PH Centenary Traveling Exhibition,” celebrating the 100th anniversary of System PH, the iconic lighting innovation from Copenhagen. The collaboration is expected to help drive the company’s overall sales growth by more than 15%.

Veekrit Palarit, Managing Director of Norse Republics, said that the company has grown steadily over the past decade through its commitment to curating world-class design for discerning customers who value quality, thoughtful design, and exceptional craftsmanship.

Veekrit Palarit, Managing Director of Norse Republics

“Welcoming Louis Poulsen into our portfolio marks an important step in creating a more complete living experience for our customers. We see ourselves as more than an importer of furniture and lighting. Our goal is to introduce a lifestyle that elevates everyday living,”” he said.

Justin Edwards (left) Regional Manager, (Louis Poulsen and Veekrit Palarit, (right) Managing Director of Norse Republics

NORSE Republics focuses on customers with distinctive tastes and a strong sense of individuality. This naturally aligns with the understated yet unmistakable character of the brands it represents: an approach that has helped the company build a loyal and steadily growing customer base.

More than a century after Louis Poulsen was founded in Copenhagen in 1874, System PH remains one of the brand’s most celebrated and sought-after lighting designs. Its enduring appeal inspired the “PH Centenary Traveling Exhibition,” now on view at NORSE Store on Sukhumvit Soi 49.

A key highlight is the PH Centenary Collection, a special edition honoring the legendary work of Poul Henningsen, the influential architect and designer whose creations have remained relevant and helped shape the design world for the past 100 years.

The PH Centenary Collection brings together iconic pieces and designs drawn from the brand’s archives. Timeless lacquered aged brass is paired with white opal glass and colored glass, creating soft, layered illumination that remains true to Poul Henningsen’s original design philosophy.

The initiative further reinforces NORSE Republics’ position as a market leader through a proactive strategy designed to engage Thailand’s community of design enthusiasts. More than a traditional showcase, the exhibition allows visitors to explore Louis Poulsen’s design heritage up close. The strategy is complemented by carefully curated marketing content aimed at expanding brand awareness and driving the company’s overall sales growth by more than 15%.

Design enthusiasts are invited to explore the artistry and innovation of Louis Poulsen at the “PH Centenary Traveling Exhibition,” on view from now until 30 August 2026 at NORSE Store, Sukhumvit Soi 49.