Retail/Central Retail Food

Tops strengthens the "Only at TOPS" portfolio

Editorial staff

Central Retail Food (CRF), the leading food group under Central Retail, strengthens its food retail business and brings world-class international retail brands closer to Thai consumers through TOPS.

Central Retail Food has strengthened its partnership with Casino Group to introduce MONOPRIX—one of France's most celebrated and iconic retail brands—exclusively at TOPS.

The landmark debut was officially celebrated during the grand opening ceremony of the "Discover France: From Parisian Breakfast to Elegant French Dinner" campaign at TOPS FOOD HALL, Central Park. This launch marks another major milestone in the long-term relationship between Central Retail Food and Casino Group, building upon the successful introduction of Casino-branded products. The partnership further solidifies TOPS’ exclusive "Only at TOPS" portfolio, reinforcing its position as Thailand's ultimate destination for leading international food retail brands.

Looking ahead, Central Retail Food plans to expand its global partnership network through TOPS between 2026 and 2028 by securing new strategic retail partnerships to import exclusive brands from key markets such as China, Hong Kong, Italy, and New Zealand, while further expanding existing assortments from Australia and France, reaffirming its commitment to bringing world-class shopping experiences directly to customers in Thailand without travelling abroad.

The official launch was honoured and presided over by H.E. Mr Jean-Claude Poimboeuf, Ambassador of France to Thailand, alongside Mrs Mariko Koizumi Poimboeuf, the Ambassador's spouse; delegates from the French Embassy in Bangkok and the Department of Business France Thailand; and Mr Jean-Boris Roux, President of the Franco-Thai Chamber of Commerce (FTCC).

Other distinguished guests are Prof. Emeritus Dr Suthiphand Chirathivat, Chairman; Mrs Supatra Chirathivat, Advisor – Corporate Relations and Social Affairs; and Mr Erwan Huard, Regional Director – Middle East & Asia-Pacific – of ExtenC.

Stephane Coum, Chief Executive Officer of Central Retail Food (CRF), stated, "Global partnership has been a cornerstone of our growth strategy for nearly two decades, beginning with Waitrose from the United Kingdom. Our strategy to select these partnership brands is highly deliberate. Because Thailand is a leading hub for international tourism and diverse expatriate communities, we prioritise partnerships with top retailers from countries strongly represented here. We carefully evaluate partners based on their market leadership, premium retail alignment, robust supply chains, and proven private-label expertise. This ensures our ability to offer unique, high-quality assortments that not only cater to Thai consumers seeking global trends and expatriates looking for trusted products from home but also international tourists who recognise and trust these world-class household names.”

Today, its global partnership network spans more than 9 countries, allowing CRF to collaborate with over 10 world-class retail partners across 15 exclusive brands to bring internationally recognised labels and premium products directly to Thai consumers. This strategy strengthens the 'Only at TOPS' portfolio and delivers authentic shopping experiences that customers cannot find elsewhere, creating a powerful 'reason to come' for shoppers.

In 2025, its partnership-brand portfolio achieved a robust 16% sales growth, reflecting the strong and growing demand among Thai consumers for trusted international retail brands.

Beyond introducing authentic products from around the world, its partnerships create long-term business value through knowledge exchange, retail innovation, and close operational collaboration.

“By creating this comprehensive retail ecosystem, we not only deliver global excellence to local shoppers by importing the world's finest brands but also open new opportunities to connect premium Thai products with international retail markets through our global partner networks,” he said.

The launch of MONOPRIX through TOPS marks another important milestone in expanding the company’s global network, reinforcing Central Retail Food's role as a bridge between global retail excellence and Thai consumers.

Thanawat Jirajariyavej, Managing Director of Central Food Retail under Central Retail, added, "At TOPS, our passion is to curate the very best from leading retailers around the world, building an 'Only at TOPS' portfolio that brings together exclusive brands and authentic products customers cannot find anywhere else in Thailand. " More than simply offering exclusive products, we want every visit to TOPS to inspire customers to discover new flavours, food cultures, and lifestyle experiences from around the world without travelling abroad.”

Today, TOPS has exclusively imported international retailers across 15 brands, offering over 900 exclusive SKUs. This portfolio includes Waitrose and Holland & Barrett from the United Kingdom; No Brand from South Korea; FairPrice and Golden Chef from Singapore; Casino and MONOPRIX from France; Woolworths and Macro Organic from Australia and New Zealand; Pasta Rey from Italy; El Corte Inglés from Spain; and Kirkland Signature, Figmint, All in Motion, and Sun Squad from the United States.

The arrival of MONOPRIX marks another important milestone in strengthening this portfolio, bringing authentic French products across key food categories to Thailand.

Erwan Huard, Regional Director – Middle East & Asia-Pacific – of ExtenC

Erwan Huard, Regional Director – Middle East & Asia-Pacific – of ExtenC, said, "The launch of MONOPRIX in Thailand marks an important milestone in the international expansion of one of France's most iconic retail brands and opens an exciting new chapter in our long-standing relationship with Central Retail Food. We are delighted to introduce MONOPRIX to Thai consumers exclusively through TOPS, bringing more than 60 carefully selected authentic French products across key food categories.

With a heritage spanning more than 90 years, MONOPRIX has shaped modern urban retail in France, built on the core values of quality, accessibility, and style. More than simply a retail brand, MONOPRIX embodies the essence of French 'Art de Vivre' (Art of Living) through carefully curated food products and everyday essentials that combine creativity, innovation, and premium quality. We are highly confident that these values will resonate strongly with Thai consumers, and over the coming months, we look forward to expanding the MONOPRIX assortment to offer an increasingly comprehensive selection of authentic French products across both food and non-food categories."

For over 90 years, MONOPRIX has shaped urban retail in France, seamlessly blending premium culinary taste with daily accessibility. TOPS is debuting more than 60 carefully selected premium MONOPRIX products—including classic French jams, breakfast essentials, authentic pantry staples, and chilled dairy items. Featured highlights include

Monoprix Galettes Bretonnes, traditional buttery biscuits; Monoprix Gourmet Crème Fraîche d'Isigny; Monoprix Gourmet Coquillettes, a classic French pasta shape; Monoprix Bio Boulgour, premium organic bulgur wheat; Monoprix Gourmet Saint-Félicien Soft & Creamy Cheese; and Monoprix Smoked Bacon Allumettes de Lardons Fumées, ready-to-cook smoked bacon strips, an essential ingredient in classic French culinary recipes.