QSR/McDonald’s

McDonald’s Thailand secures a 20-year exclusive license.

Editorial staff

McThai Company Limited, the operator of McDonald's Thailand, is set to double stores by 2033 after successfully securing the exclusive developmental license for a continuous period of 20 years.

This long-term agreement underscores the strong confidence in the potential of the Thai market and the company’s operational excellence, adhering to international standards. Moving forward, the company is committed to accelerating long-term investments to expand its store network and elevate customer experience while fostering sustainable economic and social value for Thailand.

Vicha Poolvaraluk, Chairman, McThai Company Limited, stated, “Securing this 20-year exclusive license to manage McDonald’s Thailand is a powerful testament to McThai’s strategic capability and robust operational strength. This trust from McDonald’s Corporation confirms our proven excellence. We remain deeply committed to maximizing business growth and continually elevating customer satisfaction by delivering 'feel-good moments.'

This will be achieved through high-quality menu offerings, modern service, digital innovation, and exceptional value that comprehensively cater to the lifestyles of modern consumers.”

To propel the brand into the future, McDonald's Thailand has outlined a proactive strategy driven by doubling its store number by 2033 from the current 245 restaurants nationwide. The expansion will strategically penetrate high-potential locations across the country, aiming to enhance customer accessibility and solidify McDonald’s leadership in the Thai QSR market.

This ambitious expansion plan is projected to generate over 6,000 new jobs and career opportunities for Thai people, while simultaneously elevating service-sector labor skills to international standards.

The company is to strengthen the local economy by partnering with local suppliers, underscoring McDonald's long-term commitment to driving economic growth and growing sustainably alongside local communities.

In addition to its expansion, McDonald's Thailand is committed to pioneering service innovations and enhancing the customer journey across both physical and digital touchpoints. The brand also continues to introduce high-quality, great-value menu options tailored to fit every lifestyle of the Thai consumer.

“We firmly believe that securing this long-term franchise renewal is not just a business expansion opportunity but a responsibility to drive sustainable growth alongside Thailand. This encompasses investment, job creation, talent development, and supporting the local economy. We are ready to move forward to build strong growth and deliver the best possible experience to consumers as we grow alongside the country's economy and community. Mr. Vicha told